OpenAI to launch Sora in ChatGPT

Why it matters

Sora's integration could democratize video creation, making it accessible to a wider audience directly within a familiar chat interface. This move might allow users to generate videos for various purposes, from marketing materials to social media content, without needing specialized video editing skills. OpenAI's decision to integrate Sora into ChatGPT reflects a broader trend of embedding AI tools into everyday platforms. The integration streamlines the video creation process, potentially saving users time and resources. The launch is planned for later in 2026, according to an Information report. The wide availability of Sora in ChatGPT could foster a new wave of creativity and innovation in digital content creation.

Key numbers

• OpenAI will integrate its Sora AI video generator directly into ChatGPT, letting 900M weekly users create videos in-line with chats reported.
• The launch is planned for later in 2026, according to an Information report.

What happens next

• Sora's integration could democratize video creation, making it accessible to a wider audience directly within a familiar chat interface.
• The launch is planned for later in 2026, according to an Information report.
• The wide availability of Sora in ChatGPT could foster a new wave of creativity and innovation in digital content creation.

Sources

• chats reported

Quick answers