Senior-Friendly Retrofits Emerge as Global Trend

Why it matters

- The U.S. aging-in-place market, which includes home modifications and care services, is projected to grow into a $225 billion industry by 2024, up from $100 billion in 2016. - This growth is driven by a significant demographic shift, with the number of Americans aged 65 and older expected to nearly double from 52 million in 2018 to 95 million by 2060. - There is a substantial gap between preference and reality; while 77% of adults over 50 wish to remain in their homes long-term, only 10% of U.S. homes are equipped with essential accessibility features. - The Singaporean program, called Enhancement for Active Seniors (EASE), was extended to private residences on April 1, 2026, and is expected to benefit over 80,000 households. It provides S$1,200 (approx. US$950) vouchers to cover 75% of the cost for approved fittings like grab bars and slip-resistant flooring. - For new construction, incorporating universal design principles adds less than 1% to the total project cost. In contrast, retrofitting a building with the same accessibility features later can increase costs by 2% to 20%. - Luxury senior living communities in Chicago, such as The Clare in the Gold Coast, already cater to this

Key numbers

• aging-in-place market, which includes home modifications and care services, is projected to grow into a $225 billion industry by 2024, up from $100 billion in 2016.
• This growth is driven by a significant demographic shift, with the number of Americans aged 65 and older expected to nearly double from 52 million in 2018 to 95 million by 2060.
• There is a substantial gap between preference and reality; while 77% of adults over 50 wish to remain in their homes long-term, only 10% of U.S.
• The Singaporean program, called Enhancement for Active Seniors (EASE), was extended to private residences on April 1, 2026, and is expected to benefit over 80,000 households.

What happens next

• This growth is driven by a significant demographic shift, with the number of Americans aged 65 and older expected to nearly double from 52 million in 2018 to 95 million by 2060.
• The Singaporean program, called Enhancement for Active Seniors (EASE), was extended to private residences on April 1, 2026, and is expected to benefit over 80,000 households.
• Properties with accessible features may be better positioned to attract an older, affluent demographic.

Sources

• is offering
• The U.S. aging-in-place
• This growth is driven
• There is a substantial
• The Singaporean program
• US$950) vouchers to cover
• For new construction

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