US Retail Sector Shows Resilience in Early 2026
What happened
The U.S. retail sector, including off-price retailers like Ross Stores, is showing unexpected resilience in early 2026, fueling optimism for a macroeconomic "soft landing." Robust consumer spending is defying high interest rates, as retailers adapt to shifting demand. This sustained consumer activity is a positive indicator for the off-price market.
Why it matters
- January 2026 retail sales, excluding autos and gas, rose 0.2% from the previous month and 5.72% year-over-year, marking the fourth consecutive month of sales increases. Health and personal care stores saw a 0.66% monthly and 5.98% annual increase, while clothing and accessories stores were up 9.39% year-over-year. - The global off-price retail market is projected to grow from approximately $404.9 billion in 2026 to $858.3 billion by 2035, reflecting a compound annual growth rate of 8.7%. - For its fiscal 2026, TJX Companies raised its guidance, projecting a 4% rise in consolidated comparable store sales and a pretax profit margin of 11.6%. This followed a strong third quarter where the company saw a 5% increase in consolidated comparable sales and ended with $4.6 billion in cash. - Competitor Ross Stores reported a 7% increase in comparable-store sales in its most recent quarter, with cosmetics and apparel as leading categories, and its stock reached an all-time high of over $195 in February 2026. - A key consumer trend is the "bifurcated economy," where affluent households continue to spend while middle-income shoppers are increasingly value-conscious and "trading down" to lower-cost alternatives, a behavior that directly benefits the off-price model. - M&A activity in the beauty sector is expected to accelerate in 2026 after a slower 2025, with acquirers targeting founder-led, science-backed, and high-growth indie brands. Notable recent deals include L'Oréal's acquisition of Color Wow and e.l.f. Beauty's acquisition of Hailey Bieber's brand, Rhode. - Wellness is increasingly merging with beauty, with 40% of consumers now seeing it as an essential part of their beauty regimen. The "lipstick effect" has evolved, with health and beauty categories showing strong performance as consumers make small, mood-boosting investments in self-care. - K-Beauty is a significant growth driver, with sales having seen a fivefold increase. The trend is now expanding beyond skincare into new categories like K-Fragrance and K-Haircare for 2026.
Key numbers
- retail sector, including off-price retailers like Ross Stores, is showing unexpected resilience in early 2026, fueling optimism for a macroeconomic "soft landing." Robust consumer spending is defying high interest rates, as retailers adapt to shifting demand.
- - January 2026 retail sales, excluding autos and gas, rose 0.2% from the previous month and 5.72% year-over-year, marking the fourth consecutive month of sales increases.
- Health and personal care stores saw a 0.66% monthly and 5.98% annual increase, while clothing and accessories stores were up 9.39% year-over-year.
- The global off-price retail market is projected to grow from approximately $404.9 billion in 2026 to $858.3 billion by 2035, reflecting a compound annual growth rate of 8.7%.
What happens next
- M&A activity in the beauty sector is expected to accelerate in 2026 after a slower 2025, with acquirers targeting founder-led, science-backed, and high-growth indie brands.
Quick answers
What happened in US Retail Sector Shows Resilience in Early 2026?
The U.S. retail sector, including off-price retailers like Ross Stores, is showing unexpected resilience in early 2026, fueling optimism for a macroeconomic "soft landing." Robust consumer spending is defying high interest rates, as retailers adapt to shifting demand. This sustained consumer activity is a positive indicator for the off-price market.
Why does US Retail Sector Shows Resilience in Early 2026 matter?
January 2026 retail sales, excluding autos and gas, rose 0.2% from the previous month and 5.72% year-over-year, marking the fourth consecutive month of sales increases. Health and personal care stores saw a 0.66% monthly and 5.98% annual increase, while clothing and accessories stores were up 9.39% year-over-year. The global off-price retail market is projected to grow from approximately $404.9 billion in 2026 to $858.3 billion by 2035, reflecting a compound annual growth rate of 8.7%. For its fiscal 2026, TJX Companies raised its guidance, projecting a 4% rise in consolidated comparable store sales and a pretax profit margin of 11.6%. This followed a strong third quarter where the company saw a 5% increase in consolidated comparable sales and ended with $4.6 billion in cash. Competitor Ross Stores reported a 7% increase in comparable-store sales in its most recent quarter, with cosmetics and apparel as leading categories, and its stock reached an all-time high of over $195 in February 2026. A key consumer trend is the "bifurcated economy," where affluent households continue to spend while middle-income shoppers are increasingly value-conscious and "trading down" to lower-cost alternatives, a behavior that directly benefits the off-price model. M&A activity in the beauty sector is expected to accelerate in 2026 after a slower 2025, with acquirers targeting founder-led, science-backed, and high-growth indie brands. Notable recent deals include L'Oréal's acquisition of Color Wow and e.l.f. Beauty's acquisition of Hailey Bieber's brand, Rhode. Wellness is increasingly merging with beauty, with 40% of consumers now seeing it as an essential part of their beauty regimen. The "lipstick effect" has evolved, with health and beauty categories showing strong performance as consumers make small, mood-boosting investments in self-care. K-Beauty is a significant growth driver, with sales having seen a fivefold increase. The trend is now expanding beyond skincare into new categories like K-Fragrance and K-Haircare for 2026.
