Wellness App Simple Reaches $160M ARR
What happened
Digital health startup Simple, which provides a personalized weight loss platform, has reached $160 million in annual recurring revenue. The company attributes its rapid growth to its on-demand AI coaching and a focus on sustainable results.
Why it matters
- The company was founded in 2015 by Mike Prytkov and Alexander Ilinskiy and is headquartered in Limassol, Cyprus. - Simple has raised a total of $45 million in funding over two rounds, with a recent Series B round in October 2025 bringing in $35 million. - The Series B funding round was notably led by Hartbeat Ventures, a venture capital firm founded by actor and comedian Kevin Hart. - In 2024, the company generated $100 million in revenue, a 64% increase year-over-year, and achieved operating profitability. - The platform's AI coach, named "Avo," handles over 100,000 coaching conversations daily and processes nearly 300,000 meal logs. - Simple has been downloaded more than 20 million times and has over 700,000 paying subscribers. - The company is part of the Palta group, which also includes other health and wellness apps like Flo and Zing. - Key competitors for Simple in the digital health space include established players like Noom, WeightWatchers, and MyFitnessPal.
Key numbers
- Digital health startup Simple, which provides a personalized weight loss platform, has reached $160 million in annual recurring revenue.
- - The company was founded in 2015 by Mike Prytkov and Alexander Ilinskiy and is headquartered in Limassol, Cyprus.
- Simple has raised a total of $45 million in funding over two rounds, with a recent Series B round in October 2025 bringing in $35 million.
- In 2024, the company generated $100 million in revenue, a 64% increase year-over-year, and achieved operating profitability.
Quick answers
What happened in Wellness App Simple Reaches $160M ARR?
Digital health startup Simple, which provides a personalized weight loss platform, has reached $160 million in annual recurring revenue. The company attributes its rapid growth to its on-demand AI coaching and a focus on sustainable results.
Why does Wellness App Simple Reaches $160M ARR matter?
The company was founded in 2015 by Mike Prytkov and Alexander Ilinskiy and is headquartered in Limassol, Cyprus. Simple has raised a total of $45 million in funding over two rounds, with a recent Series B round in October 2025 bringing in $35 million. The Series B funding round was notably led by Hartbeat Ventures, a venture capital firm founded by actor and comedian Kevin Hart. In 2024, the company generated $100 million in revenue, a 64% increase year-over-year, and achieved operating profitability. The platform's AI coach, named "Avo," handles over 100,000 coaching conversations daily and processes nearly 300,000 meal logs. Simple has been downloaded more than 20 million times and has over 700,000 paying subscribers. The company is part of the Palta group, which also includes other health and wellness apps like Flo and Zing. Key competitors for Simple in the digital health space include established players like Noom, WeightWatchers, and MyFitnessPal.
