Google pushes AI agents
What happened
- Google Cloud Next introduced an Agent Platform, an A2A protocol, and Workspace Studio to centralise agent orchestration. - Google reported 150 organisations are already using its A2A protocol as part of early agent deployments. - The announcements position agents as orchestration layers, and partners like ServiceNow and Nvidia are aligning around that vision. (thenextweb.com) (reuters.com)
Why it matters
Google used its Cloud Next conference in Las Vegas on April 22 to put AI agents at the center of its enterprise pitch, bundling new tools for building, connecting, and managing them. (reuters.com) At the event, Google introduced the Gemini Enterprise Agent Platform, which folds together its earlier Vertex AI agent tools and Agentspace into one system for companies building and running agents. Google also rolled out Workspace Studio, a no-code tool inside Google Workspace for creating and sharing work agents. (blog.google) (workspaceupdates.googleblog.com) Google said 150 organizations are already using its Agent2Agent, or A2A, protocol, a standard meant to let one company’s software agent hand work to another agent built on a different system. Reuters reported partners including ServiceNow and Nvidia joined Google on stage as the company framed agents as software that coordinates tasks across tools rather than just answers prompts. (reuters.com) (developers.googleblog.com) An AI agent is software that can take a goal, break it into steps, call other software, and return a result with less human clicking than a chatbot needs. Google’s pitch is that companies now want fleets of these agents tied to email, documents, customer records, and security systems, not just a single assistant in a chat box. (cloud.google.com) (thenextweb.com) That framing fits Google’s larger push to sell more cloud software to big companies at a time when Amazon and Microsoft are making the same argument with their own artificial intelligence stacks. Reuters said Google is trying to turn AI demand into enterprise revenue, while Google’s own conference materials described the goal as helping customers become an “Agentic Enterprise.” (reuters.com) (cloud.google.com) Workspace Studio shows how Google wants that strategy to reach ordinary office work, not just developers. In Google’s examples, teams can turn standard operating procedures into reusable “skills,” compare invoices against emails in Gmail, and call those automations from Gemini inside Workspace apps. (workspace.google.com) A2A is the plumbing behind the broader bet. Google’s developer blog says the protocol is designed so agents from different vendors can discover each other, exchange tasks, and work across clouds, which addresses a problem companies face when automations are trapped inside one provider’s tools. (developers.googleblog.com) (cloud.google.com) Google paired the agent announcements with more infrastructure, including new Tensor Processing Units and other cloud updates, to argue that it can supply the full stack from chips to workplace software. That full-stack message was also the focus of Google’s keynote recap and outside coverage from Cloud Next. (blog.google) (thenextweb.com) The immediate test is whether companies move from pilot projects to everyday use, with agents passing work between systems instead of sitting in isolated demos. Google arrived in Las Vegas saying that shift is already underway, and Cloud Next was built around that claim. (cloud.google.com) (reuters.com)
Key numbers
- Google Cloud Next introduced an Agent Platform, an A2A protocol, and Workspace Studio to centralise agent orchestration.
- Google reported 150 organisations are already using its A2A protocol as part of early agent deployments.
- (thenextweb.com) (reuters.com) Google used its Cloud Next conference in Las Vegas on April 22 to put AI agents at the center of its enterprise pitch, bundling new tools for building, connecting, and managing them.
- (blog.google) (workspaceupdates.googleblog.com) Google said 150 organizations are already using its Agent2Agent, or A2A, protocol, a standard meant to let one company’s software agent hand work to another agent built on a different system.
What happens next
- Google used its Cloud Next conference in Las Vegas on April 22 to put AI agents at the center of its enterprise pitch, bundling new tools for building, connecting, and managing them.
- That full-stack message was also the focus of Google’s keynote recap and outside coverage from Cloud Next.
- Google arrived in Las Vegas saying that shift is already underway, and Cloud Next was built around that claim.
Quick answers
What happened in Google pushes AI agents?
Google Cloud Next introduced an Agent Platform, an A2A protocol, and Workspace Studio to centralise agent orchestration. Google reported 150 organisations are already using its A2A protocol as part of early agent deployments. The announcements position agents as orchestration layers, and partners like ServiceNow and Nvidia are aligning around that vision. (thenextweb.com) (reuters.com)
Why does Google pushes AI agents matter?
Google used its Cloud Next conference in Las Vegas on April 22 to put AI agents at the center of its enterprise pitch, bundling new tools for building, connecting, and managing them. (reuters.com) At the event, Google introduced the Gemini Enterprise Agent Platform, which folds together its earlier Vertex AI agent tools and Agentspace into one system for companies building and running agents. Google also rolled out Workspace Studio, a no-code tool inside Google Workspace for creating and sharing work agents. (blog.google) (workspaceupdates.googleblog.com) Google said 150 organizations are already using its Agent2Agent, or A2A, protocol, a standard meant to let one company’s software agent hand work to another agent built on a different system. Reuters reported partners including ServiceNow and Nvidia joined Google on stage as the company framed agents as software that coordinates tasks across tools rather than just answers prompts. (reuters.com) (developers.googleblog.com) An AI agent is software that can take a goal, break it into steps, call other software, and return a result with less human clicking than a chatbot needs. Google’s pitch is that companies now want fleets of these agents tied to email, documents, customer records, and security systems, not just a single assistant in a chat box. (cloud.google.com) (thenextweb.com) That framing fits Google’s larger push to sell more cloud software to big companies at a time when Amazon and Microsoft are making the same argument with their own artificial intelligence stacks. Reuters said Google is trying to turn AI demand into enterprise revenue, while Google’s own conference materials described the goal as helping customers become an “Agentic Enterprise.” (reuters.com) (cloud.google.com) Workspace Studio shows how Google wants that strategy to reach ordinary office work, not just developers. In Google’s examples, teams can turn standard operating procedures into reusable “skills,” compare invoices against emails in Gmail, and call those automations from Gemini inside Workspace apps. (workspace.google.com) A2A is the plumbing behind the broader bet. Google’s developer blog says the protocol is designed so agents from different vendors can discover each other, exchange tasks, and work across clouds, which addresses a problem companies face when automations are trapped inside one provider’s tools. (developers.googleblog.com) (cloud.google.com) Google paired the agent announcements with more infrastructure, including new Tensor Processing Units and other cloud updates, to argue that it can supply the full stack from chips to workplace software. That full-stack message was also the focus of Google’s keynote recap and outside coverage from Cloud Next. (blog.google) (thenextweb.com) The immediate test is whether companies move from pilot projects to everyday use, with agents passing work between systems instead of sitting in isolated demos. Google arrived in Las Vegas saying that shift is already underway, and Cloud Next was built around that claim. (cloud.google.com) (reuters.com)
