Pricer Unveils In-Store Retail Platform
What happened
Pricer announced it will showcase its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Düsseldorf, which began on February 22. The platform is designed to create high-impact digital experiences at the physical retail shelf-edge.
Why it matters
- The platform is designed to be battery-free, using a powered rail system for continuous power and data connectivity, which also allows for the future integration of IoT devices and sensors. - Pricer Avenue introduces a "Floating Canvas" feature, which allows multiple electronic shelf labels to be linked together to form larger, seamless digital displays for richer brand storytelling. - The system is intended for targeted deployment in high-impact store areas like premium aisles or promotional zones, rather than a full-store replacement of existing electronic labels. - A key feature is the monetization of the shelf-edge, allowing retailers to sell digital space to brands for dynamic advertising campaigns directly at the point of purchase, creating new revenue streams. - The platform is commercially ready and has already completed its first live installation in the United Kingdom with retailer East of England Co-op. - The system's labels feature a slim, modern aesthetic created by Swedish industrial designer Nikolaus Frank to provide a cleaner, more premium look along the aisle. - Founded in Sweden in 1991, Pricer is a veteran in this space, having sold more than 380 million electronic shelf labels to over 28,000 stores in 80 countries.
Key numbers
- Pricer announced it will showcase its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Düsseldorf, which began on February 22.
- Founded in Sweden in 1991, Pricer is a veteran in this space, having sold more than 380 million electronic shelf labels to over 28,000 stores in 80 countries.
What happens next
- Pricer announced it will showcase its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Düsseldorf, which began on February 22.
Quick answers
What happened in Pricer Unveils In-Store Retail Platform?
Pricer announced it will showcase its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Düsseldorf, which began on February 22. The platform is designed to create high-impact digital experiences at the physical retail shelf-edge.
Why does Pricer Unveils In-Store Retail Platform matter?
The platform is designed to be battery-free, using a powered rail system for continuous power and data connectivity, which also allows for the future integration of IoT devices and sensors. Pricer Avenue introduces a "Floating Canvas" feature, which allows multiple electronic shelf labels to be linked together to form larger, seamless digital displays for richer brand storytelling. The system is intended for targeted deployment in high-impact store areas like premium aisles or promotional zones, rather than a full-store replacement of existing electronic labels. A key feature is the monetization of the shelf-edge, allowing retailers to sell digital space to brands for dynamic advertising campaigns directly at the point of purchase, creating new revenue streams. The platform is commercially ready and has already completed its first live installation in the United Kingdom with retailer East of England Co-op. The system's labels feature a slim, modern aesthetic created by Swedish industrial designer Nikolaus Frank to provide a cleaner, more premium look along the aisle. Founded in Sweden in 1991, Pricer is a veteran in this space, having sold more than 380 million electronic shelf labels to over 28,000 stores in 80 countries.
