Design Sells Invisible Tech
What happened
- BYD and Haier showcased “Inside the Experience,” imagining Milan as an interconnected ecosystem blending design, mobility and tech. - The initiative frames technology as ambient infrastructure rather than visible gadgets. - That signals demand for seamless appliance integration and hidden smart systems in minimalist interiors (en.ilsole24ore.com).
Why it matters
At Milan Design Week 2026, BYD and Haier opened "Inside the Experience," a joint installation that presents technology as ambient infrastructure rather than visible gadgets. (en.ilsole24ore.com) The show is part of Milan Design Week, which runs April 20–26 with the Salone del Mobile trade fair April 21–26, and Haier located its Haier Hub at Via Bergognone 26 in the Tortona district. (milandesignweek.org) BYD brought a DOLPHIN SURF electric vehicle and demonstrated Vehicle‑to‑Load (V2L) capability — reports say the Dolphin Surf can supply up to about 3 kW to external devices — and the car powers a Haier appliance inside the Hub. (motori.it) Haier bills "Inside the Experience" as an immersive, city‑wide Haier Hub where adaptive technology, design and daily living "dialogue" to create a connected home ecosystem. (haier-europe.com) Company and press materials place the demonstration at the intersection of mobility, energy and domestic design, with the Haier route extending beyond Via Bergognone to partner spaces such as Superstudio Maxi. (marketplaceweb.it) Organizers list Milan Design Week 2026 themes as sustainability, AI integration, bio‑based materials and circular design, framing "Inside the Experience" within those wider sector priorities. (visitmilano.org) BYD sources emphasize that the Dolphin Surf uses the company's Blade Battery technology and that V2L is a strategic feature the firm is deploying across models. (media.byd.com) Visitors can see the live demonstrations and immersive Haier environments during Design Week through April 26, where BYD and Haier say the car‑to‑home energy demos run as scheduled. (milandesignweek.org) The installation closes with both brands presenting a practical showcase: an EV supplying power to household appliances while tucked into Milan’s Tortona design circuit through April 26. (en.ilsole24ore.com)
Key numbers
- - That signals demand for seamless appliance integration and hidden smart systems in minimalist interiors (en.ilsole24ore.com).
- At Milan Design Week 2026, BYD and Haier opened "Inside the Experience," a joint installation that presents technology as ambient infrastructure rather than visible gadgets.
- (en.ilsole24ore.com) The show is part of Milan Design Week, which runs April 20–26 with the Salone del Mobile trade fair April 21–26, and Haier located its Haier Hub at Via Bergognone 26 in the Tortona district.
- (milandesignweek.org) BYD brought a DOLPHIN SURF electric vehicle and demonstrated Vehicle‑to‑Load (V2L) capability — reports say the Dolphin Surf can supply up to about 3 kW to external devices — and the car powers a Haier appliance inside the Hub.
What happens next
- (media.byd.com) Visitors can see the live demonstrations and immersive Haier environments during Design Week through April 26, where BYD and Haier say the car‑to‑home energy demos run as scheduled.
Quick answers
What happened in Design Sells Invisible Tech?
BYD and Haier showcased “Inside the Experience,” imagining Milan as an interconnected ecosystem blending design, mobility and tech. - The initiative frames technology as ambient infrastructure rather than visible gadgets. - That signals demand for seamless appliance integration and hidden smart systems in minimalist interiors (en.ilsole24ore.com).
Why does Design Sells Invisible Tech matter?
At Milan Design Week 2026, BYD and Haier opened "Inside the Experience," a joint installation that presents technology as ambient infrastructure rather than visible gadgets. (en.ilsole24ore.com) The show is part of Milan Design Week, which runs April 20–26 with the Salone del Mobile trade fair April 21–26, and Haier located its Haier Hub at Via Bergognone 26 in the Tortona district. (milandesignweek.org) BYD brought a DOLPHIN SURF electric vehicle and demonstrated Vehicle‑to‑Load (V2L) capability — reports say the Dolphin Surf can supply up to about 3 kW to external devices — and the car powers a Haier appliance inside the Hub. (motori.it) Haier bills "Inside the Experience" as an immersive, city‑wide Haier Hub where adaptive technology, design and daily living "dialogue" to create a connected home ecosystem. (haier-europe.com) Company and press materials place the demonstration at the intersection of mobility, energy and domestic design, with the Haier route extending beyond Via Bergognone to partner spaces such as Superstudio Maxi. (marketplaceweb.it) Organizers list Milan Design Week 2026 themes as sustainability, AI integration, bio‑based materials and circular design, framing "Inside the Experience" within those wider sector priorities. (visitmilano.org) BYD sources emphasize that the Dolphin Surf uses the company's Blade Battery technology and that V2L is a strategic feature the firm is deploying across models. (media.byd.com) Visitors can see the live demonstrations and immersive Haier environments during Design Week through April 26, where BYD and Haier say the car‑to‑home energy demos run as scheduled. (milandesignweek.org) The installation closes with both brands presenting a practical showcase: an EV supplying power to household appliances while tucked into Milan’s Tortona design circuit through April 26. (en.ilsole24ore.com)
