Pacers Launch Fieldhouse Media Network
What happened
Pacers Sports & Entertainment launched the Fieldhouse Media Network — a global media channel built to deliver partner inventory and tap first‑party fan data, with Deloitte and Yieldmo supporting measurement and monetization. The initiative shows teams are packaging audience data as a sellable asset for sponsors. (globenewswire.com)
Why it matters
The platform is built on Yieldmo’s YMax.ai and Converge™ by Deloitte for Sports, running on Deloitte Ascend™, and is described as operating in a privacy‑safe, cookieless environment. (markets.financialcontent.com)) Pacers Sports & Entertainment says the network can activate authenticated, first‑party data tied to roughly 250 million sports and entertainment fans worldwide. (markets.financialcontent.com)) Fieldhouse Media Network will place partner messaging across more than 500 premium publishers and deliver through channels like email, SMS, connected TV and highlight packages. (markets.financialcontent.com)) Authenticated ticket purchasers and visitors to Gainbridge Fieldhouse in the last year came from all 50 U.S. states and 57 countries, a statistic PS&E cited to underscore audience reach. (markets.financialcontent.com)) Salesforce is named as the core of PS&E’s technical infrastructure, and Executive VP & Chief Commercial Officer Joey Graziano is quoted framing the network as a way to turn enriched fan insights into measurable partner growth and ROI. (markets.financialcontent.com)) The Fieldhouse Media Network website markets the product as an enterprise‑ready data activation platform with precision segmentation, conversion‑focused reporting and a “Do Not Sell My Personal Information” opt‑out on the Pacers‑operated site. (fieldhousemedianetwork.com))
Key numbers
- (markets.financialcontent.com)) Pacers Sports & Entertainment says the network can activate authenticated, first‑party data tied to roughly 250 million sports and entertainment fans worldwide.
- (markets.financialcontent.com)) Fieldhouse Media Network will place partner messaging across more than 500 premium publishers and deliver through channels like email, SMS, connected TV and highlight packages.
- (markets.financialcontent.com)) Authenticated ticket purchasers and visitors to Gainbridge Fieldhouse in the last year came from all 50 U.S.
- states and 57 countries, a statistic PS&E cited to underscore audience reach.
What happens next
- (markets.financialcontent.com)) Fieldhouse Media Network will place partner messaging across more than 500 premium publishers and deliver through channels like email, SMS, connected TV and highlight packages.
Quick answers
What happened in Pacers Launch Fieldhouse Media Network?
Pacers Sports & Entertainment launched the Fieldhouse Media Network — a global media channel built to deliver partner inventory and tap first‑party fan data, with Deloitte and Yieldmo supporting measurement and monetization. The initiative shows teams are packaging audience data as a sellable asset for sponsors. (globenewswire.com)
Why does Pacers Launch Fieldhouse Media Network matter?
The platform is built on Yieldmo’s YMax.ai and Converge™ by Deloitte for Sports, running on Deloitte Ascend™, and is described as operating in a privacy‑safe, cookieless environment. (markets.financialcontent.com)) Pacers Sports & Entertainment says the network can activate authenticated, first‑party data tied to roughly 250 million sports and entertainment fans worldwide. (markets.financialcontent.com)) Fieldhouse Media Network will place partner messaging across more than 500 premium publishers and deliver through channels like email, SMS, connected TV and highlight packages. (markets.financialcontent.com)) Authenticated ticket purchasers and visitors to Gainbridge Fieldhouse in the last year came from all 50 U.S. states and 57 countries, a statistic PS&E cited to underscore audience reach. (markets.financialcontent.com)) Salesforce is named as the core of PS&E’s technical infrastructure, and Executive VP & Chief Commercial Officer Joey Graziano is quoted framing the network as a way to turn enriched fan insights into measurable partner growth and ROI. (markets.financialcontent.com)) The Fieldhouse Media Network website markets the product as an enterprise‑ready data activation platform with precision segmentation, conversion‑focused reporting and a “Do Not Sell My Personal Information” opt‑out on the Pacers‑operated site. (fieldhousemedianetwork.com))
