Boutique Sparkling Wine Lounge to Open in St. Petersburg
What happened
A new boutique sparkling wine lounge named Velvet Coupe is planned for a mid-May opening in St. Petersburg. The establishment, developed by real estate broker Dina Branham, will reportedly focus on serving boutique-style sparkling wines in an intimate setting.
Why it matters
- The lounge is located at 25 Dr. Martin Luther King Jr. Street South in St. Petersburg's EDGE District, occupying a 1,450-square-foot space. - Owner Dina Branham describes the interior concept as "moody sexy chic" with a tagline of "luxury by omission," aiming for a dark, high-end, and intimate feel. - The planned layout includes seating for 30-36 guests, featuring an eight- to 10-seat main bar, a smaller four-seat side bar, and lounge areas furnished with club chairs and ottomans. - This is the second wine bar for Branham, who previously operated a wine bar and retail concept in Delray Beach from 2018 to 2022. - The beverage program will focus on sustainably produced, organic, and biodynamic boutique wines, primarily from Europe, which complements a growing consumer trend toward wellness and conscious sourcing. - The opening is part of a broader trend of growth in St. Petersburg's hospitality sector, which is seeing increased investor attention and rising demand for new retail and entertainment venues. - The intimate, lounge-style seating arrangement is designed to encourage guests to linger, a key consideration for hospitality interior design focused on customer experience and dwell time. - The project joins a series of high-end developments in St. Petersburg, including proposed Four Seasons and Waldorf Astoria branded residences, indicating a growing luxury market and potential for similar high-end commercial projects.
Key numbers
- Petersburg's EDGE District, occupying a 1,450-square-foot space.
- The planned layout includes seating for 30-36 guests, featuring an eight- to 10-seat main bar, a smaller four-seat side bar, and lounge areas furnished with club chairs and ottomans.
- This is the second wine bar for Branham, who previously operated a wine bar and retail concept in Delray Beach from 2018 to 2022.
What happens next
- The beverage program will focus on sustainably produced, organic, and biodynamic boutique wines, primarily from Europe, which complements a growing consumer trend toward wellness and conscious sourcing.
- A new boutique sparkling wine lounge named Velvet Coupe is planned for a mid-May opening in St.
- The establishment, developed by real estate broker Dina Branham, will reportedly focus on serving boutique-style sparkling wines in an intimate setting.
Quick answers
What happened in Boutique Sparkling Wine Lounge to Open in St. Petersburg?
A new boutique sparkling wine lounge named Velvet Coupe is planned for a mid-May opening in St. Petersburg. The establishment, developed by real estate broker Dina Branham, will reportedly focus on serving boutique-style sparkling wines in an intimate setting.
Why does Boutique Sparkling Wine Lounge to Open in St. Petersburg matter?
The lounge is located at 25 Dr. Martin Luther King Jr. Street South in St. Petersburg's EDGE District, occupying a 1,450-square-foot space. Owner Dina Branham describes the interior concept as "moody sexy chic" with a tagline of "luxury by omission," aiming for a dark, high-end, and intimate feel. The planned layout includes seating for 30-36 guests, featuring an eight- to 10-seat main bar, a smaller four-seat side bar, and lounge areas furnished with club chairs and ottomans. This is the second wine bar for Branham, who previously operated a wine bar and retail concept in Delray Beach from 2018 to 2022. The beverage program will focus on sustainably produced, organic, and biodynamic boutique wines, primarily from Europe, which complements a growing consumer trend toward wellness and conscious sourcing. The opening is part of a broader trend of growth in St. Petersburg's hospitality sector, which is seeing increased investor attention and rising demand for new retail and entertainment venues. The intimate, lounge-style seating arrangement is designed to encourage guests to linger, a key consideration for hospitality interior design focused on customer experience and dwell time. The project joins a series of high-end developments in St. Petersburg, including proposed Four Seasons and Waldorf Astoria branded residences, indicating a growing luxury market and potential for similar high-end commercial projects.
