Luxury Buildings Partner with Local Venues
What happened
A new trend in resident engagement involves luxury properties partnering with local cultural hotspots for exclusive events. Buildings are reportedly co-branding with new Gold Coast restaurants, organizing private tours at the Art Institute, or hosting sports-themed viewing parties to foster a sense of community.
Why it matters
- The trend of experiential amenities extends beyond one-off events to include ongoing partnerships, such as the One Chicago development, which offers residents complimentary memberships to its on-site 125,000-square-foot Life Time Athletic Resort and Spa. This building also fosters a sense of community through exclusive restaurant partnerships and services like room service from The Alston, Sophia Steak, and Petit Pomeroy. - Competitor properties like the Waldorf Astoria Residences (formerly Elysian) provide residents with access to 5-star hotel services, including a deluxe spa, indoor pool, and 24-hour concierge services. Similarly, Park Tower, situated atop the Park Hyatt Hotel, allows residents to use hotel amenities like the NoMI Club, which includes a fitness center and spa. - The Deco at 1400 N Lakeshore Drive, a renovated Art Deco building, focuses on community-building through curated monthly resident events and complimentary fitness classes, in addition to a rooftop patio with panoramic lake views. - Newer luxury buildings are dedicating significant square footage to amenities, with some offering over 80,000 square feet of indoor and outdoor amenity space to create a resort-style living experience. This includes features like golf simulators, full-floor fitness centers with Peloton bikes, and pet grooming stations. - Co-working spaces within residential buildings have become a key amenity, with properties like 21 E Chestnut offering co-working lounges with private, noise-reduced work pods to accommodate the rise in remote work. - Millie on Michigan, a newer building in the Loop, features a 46th-floor outdoor pool deck, a 5th-floor terrace with grilling stations and a turf lawn, and a fitness center with on-demand fitness systems like Mirror. - The emphasis on health and wellness is a growing trend, with buildings like The Sinclair in the Gold Coast and Parc Huron in River North providing massage rooms for residents to book services with their own practitioners. - In response to the growing demand for electric vehicles, many new luxury properties, including Millie on Michigan and Two West Delaware, are incorporating EV charging stations into their on-site parking garages.
Key numbers
- - The trend of experiential amenities extends beyond one-off events to include ongoing partnerships, such as the One Chicago development, which offers residents complimentary memberships to its on-site 125,000-square-foot Life Time Athletic Resort and Spa.
- Competitor properties like the Waldorf Astoria Residences (formerly Elysian) provide residents with access to 5-star hotel services, including a deluxe spa, indoor pool, and 24-hour concierge services.
- The Deco at 1400 N Lakeshore Drive, a renovated Art Deco building, focuses on community-building through curated monthly resident events and complimentary fitness classes, in addition to a rooftop patio with panoramic lake views.
- Newer luxury buildings are dedicating significant square footage to amenities, with some offering over 80,000 square feet of indoor and outdoor amenity space to create a resort-style living experience.
Quick answers
What happened in Luxury Buildings Partner with Local Venues?
A new trend in resident engagement involves luxury properties partnering with local cultural hotspots for exclusive events. Buildings are reportedly co-branding with new Gold Coast restaurants, organizing private tours at the Art Institute, or hosting sports-themed viewing parties to foster a sense of community.
Why does Luxury Buildings Partner with Local Venues matter?
The trend of experiential amenities extends beyond one-off events to include ongoing partnerships, such as the One Chicago development, which offers residents complimentary memberships to its on-site 125,000-square-foot Life Time Athletic Resort and Spa. This building also fosters a sense of community through exclusive restaurant partnerships and services like room service from The Alston, Sophia Steak, and Petit Pomeroy. Competitor properties like the Waldorf Astoria Residences (formerly Elysian) provide residents with access to 5-star hotel services, including a deluxe spa, indoor pool, and 24-hour concierge services. Similarly, Park Tower, situated atop the Park Hyatt Hotel, allows residents to use hotel amenities like the NoMI Club, which includes a fitness center and spa. The Deco at 1400 N Lakeshore Drive, a renovated Art Deco building, focuses on community-building through curated monthly resident events and complimentary fitness classes, in addition to a rooftop patio with panoramic lake views. Newer luxury buildings are dedicating significant square footage to amenities, with some offering over 80,000 square feet of indoor and outdoor amenity space to create a resort-style living experience. This includes features like golf simulators, full-floor fitness centers with Peloton bikes, and pet grooming stations. Co-working spaces within residential buildings have become a key amenity, with properties like 21 E Chestnut offering co-working lounges with private, noise-reduced work pods to accommodate the rise in remote work. Millie on Michigan, a newer building in the Loop, features a 46th-floor outdoor pool deck, a 5th-floor terrace with grilling stations and a turf lawn, and a fitness center with on-demand fitness systems like Mirror. The emphasis on health and wellness is a growing trend, with buildings like The Sinclair in the Gold Coast and Parc Huron in River North providing massage rooms for residents to book services with their own practitioners. In response to the growing demand for electric vehicles, many new luxury properties, including Millie on Michigan and Two West Delaware, are incorporating EV charging stations into their on-site parking garages.
