Miami Wellness Cafe 'Pura Vida' to Open in Tampa
What happened
Pura Vida, a Miami-based wellness-focused cafe, will open a new location in the Water Street Tampa development. The new restaurant will be situated at 1038 Water Street, next to Wagamama.
Why it matters
- The café was founded in Miami Beach in 2012 by husband-and-wife duo Omer and Jennifer Horev, who both previously worked in real estate before pivoting to the wellness and lifestyle brand. - Pura Vida has undergone a significant expansion, growing from a single location to over 40 across Florida, New York, and California. The company received a growth investment from private equity firm TSG Consumer Partners in November 2025 to fuel its growth. - The menu focuses on health-conscious items such as acai bowls, smoothies, all-day breakfast, salads, and wraps, using locally sourced and organic ingredients where possible. Plans filed for the Tampa location indicate the use of electric rapid-cook ovens instead of open-flame cooking. - The location is within Water Street Tampa, a 56-acre, multi-billion dollar development from Strategic Property Partners, a joint venture between Tampa Bay Lightning owner Jeff Vinik and Bill Gates' Cascade Investment. - The first phase of the Water Street Tampa development has created a significant economic impact, generating $520 million in annual economic output and adding nearly 6,000 permanent jobs to the area. - Water Street Tampa is the world's first neighborhood to be WELL-certified, a designation that recognizes a community's commitment to the health and well-being of its residents and visitors through design and operations. - The new Pura Vida will occupy a 4,209-square-foot interior space with an additional 562 square feet for an outdoor patio and pergola, joining other national brands in the district. This opening represents a continued expansion for the brand on Florida's Gulf Coast, following the opening of two Sarasota-area locations since 2024.
Key numbers
- The new restaurant will be situated at 1038 Water Street, next to Wagamama.
- - The café was founded in Miami Beach in 2012 by husband-and-wife duo Omer and Jennifer Horev, who both previously worked in real estate before pivoting to the wellness and lifestyle brand.
- Pura Vida has undergone a significant expansion, growing from a single location to over 40 across Florida, New York, and California.
- The company received a growth investment from private equity firm TSG Consumer Partners in November 2025 to fuel its growth.
What happens next
- Plans filed for the Tampa location indicate the use of electric rapid-cook ovens instead of open-flame cooking.
- The new Pura Vida will occupy a 4,209-square-foot interior space with an additional 562 square feet for an outdoor patio and pergola, joining other national brands in the district.
- Pura Vida, a Miami-based wellness-focused cafe, will open a new location in the Water Street Tampa development.
Quick answers
What happened in Miami Wellness Cafe 'Pura Vida' to Open in Tampa?
Pura Vida, a Miami-based wellness-focused cafe, will open a new location in the Water Street Tampa development. The new restaurant will be situated at 1038 Water Street, next to Wagamama.
Why does Miami Wellness Cafe 'Pura Vida' to Open in Tampa matter?
The café was founded in Miami Beach in 2012 by husband-and-wife duo Omer and Jennifer Horev, who both previously worked in real estate before pivoting to the wellness and lifestyle brand. Pura Vida has undergone a significant expansion, growing from a single location to over 40 across Florida, New York, and California. The company received a growth investment from private equity firm TSG Consumer Partners in November 2025 to fuel its growth. The menu focuses on health-conscious items such as acai bowls, smoothies, all-day breakfast, salads, and wraps, using locally sourced and organic ingredients where possible. Plans filed for the Tampa location indicate the use of electric rapid-cook ovens instead of open-flame cooking. The location is within Water Street Tampa, a 56-acre, multi-billion dollar development from Strategic Property Partners, a joint venture between Tampa Bay Lightning owner Jeff Vinik and Bill Gates' Cascade Investment. The first phase of the Water Street Tampa development has created a significant economic impact, generating $520 million in annual economic output and adding nearly 6,000 permanent jobs to the area. Water Street Tampa is the world's first neighborhood to be WELL-certified, a designation that recognizes a community's commitment to the health and well-being of its residents and visitors through design and operations. The new Pura Vida will occupy a 4,209-square-foot interior space with an additional 562 square feet for an outdoor patio and pergola, joining other national brands in the district. This opening represents a continued expansion for the brand on Florida's Gulf Coast, following the opening of two Sarasota-area locations since 2024.
