Mobile Ad Tech Firm Liftoff Files for IPO
What happened
Mobile marketing and ad tech company Liftoff Mobile, Inc. announced it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission. The filing is for a proposed initial public offering, though the timing and size have not been determined.
Why it matters
- The company is targeting a valuation of up to $5.17 billion and plans to raise as much as $762 million by offering shares priced between $26 and $30. - Today's Liftoff Mobile was formed in 2021 when its private equity owner, Blackstone, merged two of its portfolio companies: Liftoff and Vungle. - Blackstone remains the primary backer, having first invested in Liftoff in 2020 and acquired Vungle in 2019. In 2025, General Atlantic made a minority investment that valued the business at $4.3 billion. - For the 12 months ending September 30, 2025, the company generated $634 million in revenue. Its core advertising revenue grew 40% in the first nine months of 2025. - The company's platform for mobile app developers reaches approximately 1.4 billion daily active users worldwide and is integrated into over 140,000 different apps. - The company is led by CEO Jeremy Bondy, who was appointed in May 2022, taking over from co-founder Mark Ellis. - The IPO is being led by joint bookrunners Goldman Sachs, Jefferies, and Morgan Stanley. Liftoff plans to list on the Nasdaq exchange under the ticker symbol "LFTO".
Key numbers
- announced it has confidentially submitted a draft registration statement on Form S-1 with the U.S.
- - The company is targeting a valuation of up to $5.17 billion and plans to raise as much as $762 million by offering shares priced between $26 and $30.
- Today's Liftoff Mobile was formed in 2021 when its private equity owner, Blackstone, merged two of its portfolio companies: Liftoff and Vungle.
- Blackstone remains the primary backer, having first invested in Liftoff in 2020 and acquired Vungle in 2019.
What happens next
- The company is targeting a valuation of up to $5.17 billion and plans to raise as much as $762 million by offering shares priced between $26 and $30.
- The company is led by CEO Jeremy Bondy, who was appointed in May 2022, taking over from co-founder Mark Ellis.
- Liftoff plans to list on the Nasdaq exchange under the ticker symbol "LFTO".
Quick answers
What happened in Mobile Ad Tech Firm Liftoff Files for IPO?
Mobile marketing and ad tech company Liftoff Mobile, Inc. announced it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission. The filing is for a proposed initial public offering, though the timing and size have not been determined.
Why does Mobile Ad Tech Firm Liftoff Files for IPO matter?
The company is targeting a valuation of up to $5.17 billion and plans to raise as much as $762 million by offering shares priced between $26 and $30. Today's Liftoff Mobile was formed in 2021 when its private equity owner, Blackstone, merged two of its portfolio companies: Liftoff and Vungle. Blackstone remains the primary backer, having first invested in Liftoff in 2020 and acquired Vungle in 2019. In 2025, General Atlantic made a minority investment that valued the business at $4.3 billion. For the 12 months ending September 30, 2025, the company generated $634 million in revenue. Its core advertising revenue grew 40% in the first nine months of 2025. The company's platform for mobile app developers reaches approximately 1.4 billion daily active users worldwide and is integrated into over 140,000 different apps. The company is led by CEO Jeremy Bondy, who was appointed in May 2022, taking over from co-founder Mark Ellis. The IPO is being led by joint bookrunners Goldman Sachs, Jefferies, and Morgan Stanley. Liftoff plans to list on the Nasdaq exchange under the ticker symbol "LFTO".
