Pacers launch a first-of-its-kind media network
What happened
Pacers Sports & Entertainment launched the Fieldhouse Media Network to deliver a global media channel that uses first‑party fan data for partners — a model tying content ops directly to sponsorship ROI. That kind of infrastructure is a clear benchmark for teams building portfolio-level social capabilities. (globenewswire.com)
Why it matters
Developed in partnership with Deloitte and Yieldmo, the Fieldhouse Media Network runs on Yieldmo’s YMax.ai and Deloitte’s Converge™ fan-data stack built on Deloitte Ascend™. (markets.financialcontent.com) The platform is designed to activate approximately 250 million first‑party, authenticated sports and entertainment fan profiles worldwide in a privacy‑safe, cookieless environment. (markets.financialcontent.com) Pacers Sports & Entertainment plans to place personalized advertising across more than 500 premium publishers, connected television, email and SMS, and highlight-driven cultural content to extend partner campaigns year‑round. (markets.financialcontent.com) PS&E cites authenticated ticket purchasers and Gainbridge Fieldhouse visitors from all 50 U.S. states and 57 countries over the last year as evidence of the network’s national and international reach. (markets.financialcontent.com) The Fieldhouse Media Network reframes a retail‑media playbook used by Amazon, Ticketmaster and Kroger for fandom, enabling sponsors to reach non‑transactional high‑affinity audiences rather than purchase‑based segments. (sportsbusinessjournal.com) Joey Graziano, PS&E Executive Vice President and Chief Commercial Officer, described the initiative as layering Deloitte and Yieldmo on top of the organization’s Salesforce‑based infrastructure to turn fan insights into measurable, performance‑driven media for brand partners. (markets.financialcontent.com)
Key numbers
- (markets.financialcontent.com) The platform is designed to activate approximately 250 million first‑party, authenticated sports and entertainment fan profiles worldwide in a privacy‑safe, cookieless environment.
- (markets.financialcontent.com) Pacers Sports & Entertainment plans to place personalized advertising across more than 500 premium publishers, connected television, email and SMS, and highlight-driven cultural content to extend partner campaigns year‑round.
- (markets.financialcontent.com) PS&E cites authenticated ticket purchasers and Gainbridge Fieldhouse visitors from all 50 U.S.
- states and 57 countries over the last year as evidence of the network’s national and international reach.
What happens next
- (markets.financialcontent.com) Pacers Sports & Entertainment plans to place personalized advertising across more than 500 premium publishers, connected television, email and SMS, and highlight-driven cultural content to extend partner campaigns year‑round.
Quick answers
What happened in Pacers launch a first-of-its-kind media network?
Pacers Sports & Entertainment launched the Fieldhouse Media Network to deliver a global media channel that uses first‑party fan data for partners — a model tying content ops directly to sponsorship ROI. That kind of infrastructure is a clear benchmark for teams building portfolio-level social capabilities. (globenewswire.com)
Why does Pacers launch a first-of-its-kind media network matter?
Developed in partnership with Deloitte and Yieldmo, the Fieldhouse Media Network runs on Yieldmo’s YMax.ai and Deloitte’s Converge™ fan-data stack built on Deloitte Ascend™. (markets.financialcontent.com) The platform is designed to activate approximately 250 million first‑party, authenticated sports and entertainment fan profiles worldwide in a privacy‑safe, cookieless environment. (markets.financialcontent.com) Pacers Sports & Entertainment plans to place personalized advertising across more than 500 premium publishers, connected television, email and SMS, and highlight-driven cultural content to extend partner campaigns year‑round. (markets.financialcontent.com) PS&E cites authenticated ticket purchasers and Gainbridge Fieldhouse visitors from all 50 U.S. states and 57 countries over the last year as evidence of the network’s national and international reach. (markets.financialcontent.com) The Fieldhouse Media Network reframes a retail‑media playbook used by Amazon, Ticketmaster and Kroger for fandom, enabling sponsors to reach non‑transactional high‑affinity audiences rather than purchase‑based segments. (sportsbusinessjournal.com) Joey Graziano, PS&E Executive Vice President and Chief Commercial Officer, described the initiative as layering Deloitte and Yieldmo on top of the organization’s Salesforce‑based infrastructure to turn fan insights into measurable, performance‑driven media for brand partners. (markets.financialcontent.com)
