Planet Fitness Reports 1.1M New Members in 2025
What happened
Planet Fitness announced its fourth-quarter and year-end 2025 financial results, reporting net membership growth of 1.1 million for the year. The company also saw a full-year system-wide same-club sales increase of 6.7% and opened 181 new locations.
Why it matters
- The 1.1 million member increase brings Planet Fitness's total membership to approximately 20.8 million at the end of 2025. This followed a period of adding 1 million members in 2024 and 1.7 million in 2023. - This was the first full year of results under CEO Colleen Keating, who started in June 2024 after the previous CEO's abrupt departure in September 2023. - The 6.7% same-club sales growth exceeded the company's official 2025 outlook, which had projected growth in the 5-6% range. - The 181 new locations also surpassed projections of opening 160 to 170 new clubs in 2025. - These results follow a significant strategic decision in 2024 to raise the price of its entry-level "Classic Card" membership for the first time in over 25 years. - Planet Fitness is the market leader in the High-Volume, Low-Price (HVLP) fitness sector, which is the primary driver of membership growth in the U.S. gym industry. The company holds nearly 27% of all U.S. club memberships. - To drive future growth, the company reached an agreement with franchisees to reallocate a portion of local advertising funds to the national advertising budget for 2026. - The broader HVLP gym segment saw a 3.8% increase in visits in the first half of 2025, marking the category's strongest start to a year on record.
Key numbers
- Planet Fitness announced its fourth-quarter and year-end 2025 financial results, reporting net membership growth of 1.1 million for the year.
- The company also saw a full-year system-wide same-club sales increase of 6.7% and opened 181 new locations.
- - The 1.1 million member increase brings Planet Fitness's total membership to approximately 20.8 million at the end of 2025.
- This followed a period of adding 1 million members in 2024 and 1.7 million in 2023.
Quick answers
What happened in Planet Fitness Reports 1.1M New Members in 2025?
Planet Fitness announced its fourth-quarter and year-end 2025 financial results, reporting net membership growth of 1.1 million for the year. The company also saw a full-year system-wide same-club sales increase of 6.7% and opened 181 new locations.
Why does Planet Fitness Reports 1.1M New Members in 2025 matter?
The 1.1 million member increase brings Planet Fitness's total membership to approximately 20.8 million at the end of 2025. This followed a period of adding 1 million members in 2024 and 1.7 million in 2023. This was the first full year of results under CEO Colleen Keating, who started in June 2024 after the previous CEO's abrupt departure in September 2023. The 6.7% same-club sales growth exceeded the company's official 2025 outlook, which had projected growth in the 5-6% range. The 181 new locations also surpassed projections of opening 160 to 170 new clubs in 2025. These results follow a significant strategic decision in 2024 to raise the price of its entry-level "Classic Card" membership for the first time in over 25 years. Planet Fitness is the market leader in the High-Volume, Low-Price (HVLP) fitness sector, which is the primary driver of membership growth in the U.S. gym industry. The company holds nearly 27% of all U.S. club memberships. To drive future growth, the company reached an agreement with franchisees to reallocate a portion of local advertising funds to the national advertising budget for 2026. The broader HVLP gym segment saw a 3.8% increase in visits in the first half of 2025, marking the category's strongest start to a year on record.
