New Platform Aims to Boost Travel Brands in AI Search
What happened
The company Curacity has launched VISTA, a new platform designed to make travel and hospitality brands more visible and bookable in the era of AI-powered search. The tool aims to help luxury brands surface in AI-driven recommendations and booking engines.
Why it matters
- The VISTA platform works by securing placements for hotels in content from over 40 high-end media brands, including AFAR, Condé Nast Traveler, and Travel + Leisure, which are primary sources for AI-driven search results. - Curacity's technology provides direct attribution, allowing hotels to see the specific bookings and revenue generated from this media exposure, a feature traditional PR lacks. In 2023, the company's platform drove over $300 million in revenue to its partner hotels. - The platform includes an "Insights Hub" that offers a metric called "Curacity Lead Time," revealing the time between a potential guest reading the content and making a booking, enabling more precise marketing campaigns. - For hotels, the platform reports a return on investment of 10 to 20 times what they spend. - The company's technology integrates with major hotel property management systems (PMS) like Oracle Opera and Cloudbeds to securely match media exposure with actual guest bookings. - A case study with the Mirror Lake Inn in Lake Placid, New York, showed that in the first year of using Curacity, 70% of the over 700 bookings generated were from new guests. - Curacity's CEO, Mike Keriakos, co-founded the health information company Everyday Health, which he helped take public before starting Curacity in 2015.
Key numbers
- - The VISTA platform works by securing placements for hotels in content from over 40 high-end media brands, including AFAR, Condé Nast Traveler, and Travel + Leisure, which are primary sources for AI-driven search results.
- In 2023, the company's platform drove over $300 million in revenue to its partner hotels.
- For hotels, the platform reports a return on investment of 10 to 20 times what they spend.
- A case study with the Mirror Lake Inn in Lake Placid, New York, showed that in the first year of using Curacity, 70% of the over 700 bookings generated were from new guests.
What happens next
- The tool aims to help luxury brands surface in AI-driven recommendations and booking engines.
Quick answers
What happened in New Platform Aims to Boost Travel Brands in AI Search?
The company Curacity has launched VISTA, a new platform designed to make travel and hospitality brands more visible and bookable in the era of AI-powered search. The tool aims to help luxury brands surface in AI-driven recommendations and booking engines.
Why does New Platform Aims to Boost Travel Brands in AI Search matter?
The VISTA platform works by securing placements for hotels in content from over 40 high-end media brands, including AFAR, Condé Nast Traveler, and Travel + Leisure, which are primary sources for AI-driven search results. Curacity's technology provides direct attribution, allowing hotels to see the specific bookings and revenue generated from this media exposure, a feature traditional PR lacks. In 2023, the company's platform drove over $300 million in revenue to its partner hotels. The platform includes an "Insights Hub" that offers a metric called "Curacity Lead Time," revealing the time between a potential guest reading the content and making a booking, enabling more precise marketing campaigns. For hotels, the platform reports a return on investment of 10 to 20 times what they spend. The company's technology integrates with major hotel property management systems (PMS) like Oracle Opera and Cloudbeds to securely match media exposure with actual guest bookings. A case study with the Mirror Lake Inn in Lake Placid, New York, showed that in the first year of using Curacity, 70% of the over 700 bookings generated were from new guests. Curacity's CEO, Mike Keriakos, co-founded the health information company Everyday Health, which he helped take public before starting Curacity in 2015.
