Major League Volleyball Hires First-Ever Commissioner
What happened
Major League Volleyball has appointed Jaime Weston as its first Commissioner. The move marks a key milestone for the professional women's volleyball league as it enters its third season and aims to accelerate its growth in the U.S. sports market.
Why it matters
Jaime Weston brings over two decades of leadership experience from the NFL, Universal Music Group, and most recently, as the Chief Commercial Officer for USA Volleyball. At the NFL, she spent over 15 years in the front office, where she was instrumental in accelerating fan growth and modernizing the league's brand. Her background has consistently centered on building fandom, a focus she intends to bring to Major League Volleyball. Weston's strategy involves placing the fan at the center of every decision, recognizing that the league competes for time, attention, and share of wallet. A lifelong volleyball advocate, Weston herself played the sport at Georgia Tech. Major League Volleyball, now in its third year, has seen significant growth, recently surpassing one million total fans in attendance. This season alone, the league has averaged nearly 4,100 fans per match across almost 250 games. The league is poised for further expansion, with new teams planned for Northern California, Washington D.C., and Minneapolis-St. Paul in 2027. This growth is backed by prominent investors, including Sacramento Kings owner Vivek Ranadivé and Olympic legend Kerri Walsh Jennings. The move to hire a commissioner signals a new era of centralized leadership for the league. Weston's initial focus will be on delivering a strong on-court and broadcast product, building local fan communities, and strengthening the pipeline from college volleyball to the professional level. The league has already secured a comprehensive broadcast slate that includes CBS, Roku, Vice, and Ion, indicating a strong media presence to support its growth ambitions. This is happening at a time when women's collegiate volleyball is also experiencing a surge in popularity, with record-breaking attendance and viewership numbers.
Key numbers
- At the NFL, she spent over 15 years in the front office, where she was instrumental in accelerating fan growth and modernizing the league's brand.
- This season alone, the league has averaged nearly 4,100 fans per match across almost 250 games.
What happens next
- Weston's initial focus will be on delivering a strong on-court and broadcast product, building local fan communities, and strengthening the pipeline from college volleyball to the professional level.
- The move marks a key milestone for the professional women's volleyball league as it enters its third season and aims to accelerate its growth in the U.S.
Quick answers
What happened in Major League Volleyball Hires First-Ever Commissioner?
Major League Volleyball has appointed Jaime Weston as its first Commissioner. The move marks a key milestone for the professional women's volleyball league as it enters its third season and aims to accelerate its growth in the U.S. sports market.
Why does Major League Volleyball Hires First-Ever Commissioner matter?
Jaime Weston brings over two decades of leadership experience from the NFL, Universal Music Group, and most recently, as the Chief Commercial Officer for USA Volleyball. At the NFL, she spent over 15 years in the front office, where she was instrumental in accelerating fan growth and modernizing the league's brand. Her background has consistently centered on building fandom, a focus she intends to bring to Major League Volleyball. Weston's strategy involves placing the fan at the center of every decision, recognizing that the league competes for time, attention, and share of wallet. A lifelong volleyball advocate, Weston herself played the sport at Georgia Tech. Major League Volleyball, now in its third year, has seen significant growth, recently surpassing one million total fans in attendance. This season alone, the league has averaged nearly 4,100 fans per match across almost 250 games. The league is poised for further expansion, with new teams planned for Northern California, Washington D.C., and Minneapolis-St. Paul in 2027. This growth is backed by prominent investors, including Sacramento Kings owner Vivek Ranadivé and Olympic legend Kerri Walsh Jennings. The move to hire a commissioner signals a new era of centralized leadership for the league. Weston's initial focus will be on delivering a strong on-court and broadcast product, building local fan communities, and strengthening the pipeline from college volleyball to the professional level. The league has already secured a comprehensive broadcast slate that includes CBS, Roku, Vice, and Ion, indicating a strong media presence to support its growth ambitions. This is happening at a time when women's collegiate volleyball is also experiencing a surge in popularity, with record-breaking attendance and viewership numbers.
