Agents ramping up AI
What happened
A spring survey found 86% of agents have increased their use of AI and 73% expect a hotter selling season — numbers that pressure tools to be instant and reliable, not gimmicks. That surge is already shaping agent expectations for automation and ROI, according to the industry report reported.
Why it matters
[Real released]businesswire.com results from its February 2026 Agent Survey covering 151 agents surveyed between Feb. 27 and Mar. 6, 2026. Real’s Agent Optimism [Index registered]businesswire.com at 70.3 (down from 72.0) and its Transaction Growth [Index fell]businesswire.com to 48.1 from 54.1; 33% of respondents reported year‑over‑year transaction declines, 27% reported increases and 40% reported stable activity. Real’s Chairman and CEO Tamir [Poleg said]businesswire.com agents are "proactively leaning into AI" as a competitive edge, and a separate Delta Media AI & Leadership [Survey found]deltamediagroup.com that 97% of brokerage leaders report their agents use AI. Forty‑five percent of [agents characterized]businesswire.com their local market as favoring buyers, 21% said sellers hold the advantage and 34% reported balanced conditions; affordability [was cited]businesswire.com by 41% as the primary buyer challenge while economic uncertainty rose to 28%.
Key numbers
- A spring survey found 86% of agents have increased their use of AI and 73% expect a hotter selling season — numbers that pressure tools to be instant and reliable, not gimmicks.
- [Real released]businesswire.com results from its February 2026 Agent Survey covering 151 agents surveyed between Feb.
- Real’s Chairman and CEO Tamir [Poleg said]businesswire.com agents are "proactively leaning into AI" as a competitive edge, and a separate Delta Media AI & Leadership [Survey found]deltamediagroup.com that 97% of brokerage leaders report their agents use AI.
What happens next
- A spring survey found 86% of agents have increased their use of AI and 73% expect a hotter selling season — numbers that pressure tools to be instant and reliable, not gimmicks.
Quick answers
What happened in Agents ramping up AI?
A spring survey found 86% of agents have increased their use of AI and 73% expect a hotter selling season — numbers that pressure tools to be instant and reliable, not gimmicks. That surge is already shaping agent expectations for automation and ROI, according to the industry report reported.
Why does Agents ramping up AI matter?
[Real released]businesswire.com results from its February 2026 Agent Survey covering 151 agents surveyed between Feb. 27 and Mar. 6, 2026. Real’s Agent Optimism [Index registered]businesswire.com at 70.3 (down from 72.0) and its Transaction Growth [Index fell]businesswire.com to 48.1 from 54.1; 33% of respondents reported year‑over‑year transaction declines, 27% reported increases and 40% reported stable activity. Real’s Chairman and CEO Tamir [Poleg said]businesswire.com agents are "proactively leaning into AI" as a competitive edge, and a separate Delta Media AI & Leadership [Survey found]deltamediagroup.com that 97% of brokerage leaders report their agents use AI. Forty‑five percent of [agents characterized]businesswire.com their local market as favoring buyers, 21% said sellers hold the advantage and 34% reported balanced conditions; affordability [was cited]businesswire.com by 41% as the primary buyer challenge while economic uncertainty rose to 28%.
