MyFitnessPal Launches AI-Powered Winter Update

Why it matters

- The app is owned by private equity firm Francisco Partners, which acquired it from Under Armour in 2020 for $345 million — $130 million less than the $475 million Under Armour paid for it in 2015. - To enhance its capabilities, MyFitnessPal acquired the personalized meal planning app Intent in February 2025, absorbing its technology and team to build out more robust planning features. - A key marketing strategy for the new release is a partnership with basketball all-star Cameron Brink, who is promoting the "Blue Check Collection" of dietitian-vetted recipes for Premium+ subscribers. - The AI-powered "Photo Upload" feature, which allows users to log meals from a picture at a later time, is an enhancement for Premium subscribers on iOS and reflects a broader industry trend of using AI to simplify food tracking. [3, 7,

Key numbers

• MyFitnessPal has launched its Winter 2026 release, featuring a suite of AI-powered tools, new partnerships, and recipes reviewed by registered dietitians.
• - The app is owned by private equity firm Francisco Partners, which acquired it from Under Armour in 2020 for $345 million — $130 million less than the $475 million Under Armour paid for it in 2015.
• To enhance its capabilities, MyFitnessPal acquired the personalized meal planning app Intent in February 2025, absorbing its technology and team to build out more robust planning features.

Sources

• has launched
• The app is owned by
• To enhance its capabilities
• A key marketing strategy

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