Media firms see high ROI from gen AI

Why it matters

Snowflake's data highlights that ad and media companies are not just experimenting with generative AI but are actively deploying it at scale. This suggests a maturity in AI adoption within the industry, moving beyond initial hype to practical application. The reported 69% ROI strongly suggests that these companies are finding tangible value in their AI investments, likely through increased efficiency, personalized content creation, or enhanced ad targeting. This figure provides a compelling case for other industries to explore similar AI strategies. The 42% production deployment rate indicates that ad and media firms are integrating agentic AI into core workflows, automating tasks and augmenting human capabilities. This level of integration can lead to significant cost savings and improved output quality.

Key numbers

• Ad and media companies report a 69% ROI on generative AI investments and a 42% production deployment rate for agentic AI, outpacing other industries Ad and media firms beat every industry on gen AI ROI, Snowflake data shows.
• The reported 69% ROI strongly suggests that these companies are finding tangible value in their AI investments, likely through increased efficiency, personalized content creation, or enhanced ad targeting.
• The 42% production deployment rate indicates that ad and media firms are integrating agentic AI into core workflows, automating tasks and augmenting human capabilities.

Sources

• Ad and media firms beat every industry on gen AI ROI, Snowflake data shows

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