INSEAD rolls out communication course
What happened
INSEAD announced an 'Impactful Communication for Leaders' program that leans on experiential learning to teach concise, audience-focused executive updates starting in May. (europeanbusinessreview.com) The curriculum stresses brevity and narrative structure—skills aimed at leaders who must translate technical work into business value. (europeanbusinessreview.com)
Why it matters
INSEAD is running an online five‑week program called Impactful Communication for Leaders that begins 18 May 2026; the listed tuition for the May session is €2,470 and the application deadline is 4 May 2026. (insead.edu) The course packages hands‑on practice: participants build a personal collection of short stories and rehearse high‑stakes conversations using simulated role‑plays that provide targeted feedback. (insead.edu) The syllabus explicitly mixes self‑assessment and audience analysis — for example, it gives the Big Five personality test (a five‑trait model that maps where someone falls on openness, conscientiousness, extraversion, agreeableness and emotional stability) to show how personality affects communication. (insead.edu) Module descriptions name specific cognitive and cultural concepts and explain them in practice: the programme tackles egocentric bias (the tendency to assume others see things the same way you do) and teaches cultural intelligence (the ability to read and adjust to different cultural norms), while introducing a set of “5 Cs of intentional communication” as design principles for clear, purposeful messages. (insead.edu) Practice is delivered through paired formats: artificial‑intelligence‑driven simulations that simulate stakeholder responses and give automated feedback, plus immersive video role‑plays for nonverbal presence and peer feedback so learners iterate on delivery and language. (insead.edu) The programme is led by Andy J. Yap, an INSEAD associate professor who directs INSEAD’s Executive Presence and Influence offerings and whose research and teaching focus on impressions of leaders, status signals and how presentation shapes outcomes; INSEAD also publishes participant testimonials highlighting the course’s emphasis on self‑awareness, executive presence and simulated practice. (insead.edu 1) (insead.edu 2)
Key numbers
- (europeanbusinessreview.com) INSEAD is running an online five‑week program called Impactful Communication for Leaders that begins 18 May 2026; the listed tuition for the May session is €2,470 and the application deadline is 4 May 2026.
What happens next
- INSEAD is running an online five‑week program called Impactful Communication for Leaders that begins 18 May 2026; the listed tuition for the May session is €2,470 and the application deadline is 4 May 2026.
- (insead.edu 1) (insead.edu 2) INSEAD announced an 'Impactful Communication for Leaders' program that leans on experiential learning to teach concise, audience-focused executive updates starting in May.
Quick answers
What happened in INSEAD rolls out communication course?
INSEAD announced an 'Impactful Communication for Leaders' program that leans on experiential learning to teach concise, audience-focused executive updates starting in May. (europeanbusinessreview.com) The curriculum stresses brevity and narrative structure—skills aimed at leaders who must translate technical work into business value. (europeanbusinessreview.com)
Why does INSEAD rolls out communication course matter?
INSEAD is running an online five‑week program called Impactful Communication for Leaders that begins 18 May 2026; the listed tuition for the May session is €2,470 and the application deadline is 4 May 2026. (insead.edu) The course packages hands‑on practice: participants build a personal collection of short stories and rehearse high‑stakes conversations using simulated role‑plays that provide targeted feedback. (insead.edu) The syllabus explicitly mixes self‑assessment and audience analysis — for example, it gives the Big Five personality test (a five‑trait model that maps where someone falls on openness, conscientiousness, extraversion, agreeableness and emotional stability) to show how personality affects communication. (insead.edu) Module descriptions name specific cognitive and cultural concepts and explain them in practice: the programme tackles egocentric bias (the tendency to assume others see things the same way you do) and teaches cultural intelligence (the ability to read and adjust to different cultural norms), while introducing a set of “5 Cs of intentional communication” as design principles for clear, purposeful messages. (insead.edu) Practice is delivered through paired formats: artificial‑intelligence‑driven simulations that simulate stakeholder responses and give automated feedback, plus immersive video role‑plays for nonverbal presence and peer feedback so learners iterate on delivery and language. (insead.edu) The programme is led by Andy J. Yap, an INSEAD associate professor who directs INSEAD’s Executive Presence and Influence offerings and whose research and teaching focus on impressions of leaders, status signals and how presentation shapes outcomes; INSEAD also publishes participant testimonials highlighting the course’s emphasis on self‑awareness, executive presence and simulated practice. (insead.edu 1) (insead.edu 2)
