The CEO Magazine Launches 'The Collection'

Published by The Daily Scout

What happened

The CEO Magazine has launched a new editorial platform called The Collection. The platform is designed to curate and showcase businesses, services, and experiences that are trusted by global executives and high-net-worth individuals.

Why it matters

- *The CEO Magazine* was founded in Australia in 2006 by Chris and Anna Dutton, with Chris Dutton starting the business from a spare bedroom with just $50. - The new platform, 'The Collection', is an editorially driven initiative, meaning businesses are selected based on merit by the magazine's team and cannot pay to be included. - Initial categories to be featured in 'The Collection' include luxury boutique accommodation, private wealth advisory, real estate, and executive health. - *The CEO Magazine* has a global presence with offices in Sydney, Stockholm, Singapore, the Philippines, and New York, and publishes editions for North America, Europe, Asia, and Australia. - The magazine's target audience consists of senior executives, business leaders, and high-net-worth individuals, with a claimed 81% of its readers holding management positions. - The company's broader activities include hosting the annual Executive of the Year Awards to recognize and celebrate leadership and innovation. - In addition to its print and digital magazines, the company engages its audience through a newsletter with over 110,000 subscribers and has a total brand reach of over 13 million. - The estimated annual revenue for *The CEO Magazine* is between $10 million and $15 million.

Key numbers

  • - *The CEO Magazine* was founded in Australia in 2006 by Chris and Anna Dutton, with Chris Dutton starting the business from a spare bedroom with just $50.
  • The magazine's target audience consists of senior executives, business leaders, and high-net-worth individuals, with a claimed 81% of its readers holding management positions.
  • In addition to its print and digital magazines, the company engages its audience through a newsletter with over 110,000 subscribers and has a total brand reach of over 13 million.
  • The estimated annual revenue for *The CEO Magazine* is between $10 million and $15 million.

What happens next

  • The magazine's target audience consists of senior executives, business leaders, and high-net-worth individuals, with a claimed 81% of its readers holding management positions.

Quick answers

What happened in The CEO Magazine Launches 'The Collection'?

The CEO Magazine has launched a new editorial platform called The Collection. The platform is designed to curate and showcase businesses, services, and experiences that are trusted by global executives and high-net-worth individuals.

Why does The CEO Magazine Launches 'The Collection' matter?

*The CEO Magazine* was founded in Australia in 2006 by Chris and Anna Dutton, with Chris Dutton starting the business from a spare bedroom with just $50. The new platform, 'The Collection', is an editorially driven initiative, meaning businesses are selected based on merit by the magazine's team and cannot pay to be included. Initial categories to be featured in 'The Collection' include luxury boutique accommodation, private wealth advisory, real estate, and executive health. *The CEO Magazine* has a global presence with offices in Sydney, Stockholm, Singapore, the Philippines, and New York, and publishes editions for North America, Europe, Asia, and Australia. The magazine's target audience consists of senior executives, business leaders, and high-net-worth individuals, with a claimed 81% of its readers holding management positions. The company's broader activities include hosting the annual Executive of the Year Awards to recognize and celebrate leadership and innovation. In addition to its print and digital magazines, the company engages its audience through a newsletter with over 110,000 subscribers and has a total brand reach of over 13 million. The estimated annual revenue for *The CEO Magazine* is between $10 million and $15 million.

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