Pricer to Launch New Retail Platform at EuroShop

Why it matters

- Pricer, a Swedish company founded in 1991, is a major player in the retail tech sector, having sold more than 380 million electronic shelf labels to over 28,000 stores across 80 countries. - The Pricer Avenue™ platform is designed for targeted use in high-impact store areas, such as promotional zones or premium aisles, rather than for a complete floor-wide installation. - A key feature of the new platform is the "Floating Canvas," which allows multiple thin electronic labels to be linked together to create larger, continuous digital displays at the shelf. - The system is battery-free, using a powered rail that reduces environmental waste and can support future IoT devices and AI-driven tools. - Pricer Avenue™ recently completed its first live installation in the United Kingdom with the East of England Co-op. - At the trade show, Pricer will host a discussion on smart stores with leadership from PLUS Retail, a Dutch supermarket chain with approximately 550 locations. - EuroShop is the world's largest trade fair for the retail industry, and the 2026 event in Düsseldorf is expected to feature over 1,800 exhibitors from more than 50 countries. - The broader electronic shelf label market includes major competitors like SES-imagotag and SoluM Co., Ltd. and is projected to grow at a compound annual growth rate of over 14%.

Key numbers

• Retail technology company Pricer announced it will showcase its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Düsseldorf, Germany.
• - Pricer, a Swedish company founded in 1991, is a major player in the retail tech sector, having sold more than 380 million electronic shelf labels to over 28,000 stores across 80 countries.
• At the trade show, Pricer will host a discussion on smart stores with leadership from PLUS Retail, a Dutch supermarket chain with approximately 550 locations.
• EuroShop is the world's largest trade fair for the retail industry, and the 2026 event in Düsseldorf is expected to feature over 1,800 exhibitors from more than 50 countries.

What happens next

• At the trade show, Pricer will host a discussion on smart stores with leadership from PLUS Retail, a Dutch supermarket chain with approximately 550 locations.
• EuroShop is the world's largest trade fair for the retail industry, and the 2026 event in Düsseldorf is expected to feature over 1,800 exhibitors from more than 50 countries.
• Retail technology company Pricer announced it will showcase its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Düsseldorf, Germany.

Sources

• is designed
• Pricer, a Swedish company
• The Pricer Avenue™
• A key feature of the
• Pricer Avenue™ recently
• EuroShop is the world's
• and is projected to grow

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