Alvarez & Marsal launches reputation practice

Alvarez & Marsal has launched a Reputation Advisory practice in London and hired Rob Mindell to lead it. (alvarezandmarsal.com) The firm said the new unit will advise clients on restructurings, disputes, transactions and transformations, with a focus on preserving enterprise value when public perception can affect outcomes. (alvarezandmarsal.com) (consultancy.uk) Mindell joined Alvarez & Marsal as a managing director in London after serving at FTI Consulting, where he co-led the London crisis and disputes practice, according to trade coverage and his profile. (provokemedia.com) (alvarezandmarsal.com) Alvarez & Marsal is best known for restructuring, turnaround and transaction work, and the new practice pushes the firm deeper into communications and stakeholder management tied to those mandates. (alvarezandmarsal.com) (provokemedia.com) The company said reputation now has a direct effect on deal execution, litigation pressure, regulatory scrutiny and creditor negotiations, especially during high-stakes corporate events. (alvarezandmarsal.com) (accountancytoday.co.uk) A&M said the team already includes Oliver Shah, the former Sunday Times associate editor and business editor, and Matt Warman, the former U.K. government minister and former Telegraph technology editor. (alvarezandmarsal.com) (theprpost.com) Consultancy.uk cited research that reputation accounts for roughly a third of the market value of the United Kingdom’s largest listed companies, a backdrop for firms packaging communications with operational advisory. (consultancy.uk) The launch also gives Alvarez & Marsal a more formal offer for boards facing activist pressure, legal disputes or political attention, areas where specialist communications firms have traditionally dominated. (provokemedia.com) (internationalaccountingbulletin.com) For Alvarez & Marsal, the pitch is that reputation can be managed alongside cash, operations and deal mechanics, not after the fact. (alvarezandmarsal.com)