Milan Week: Atmosphere Over Product

- Milan Design Week leaned into immersive, tactile installations this year, favoring atmosphere, sound, light and AI-driven pieces rather than straightforward product launches across exhibitions. - Architectural Digest and Wallpaper flagged trends like lamps-as-objets d’art, wall tapestries, a split between sharp geometry and nostalgic soft forms, plus experiments with spikes, rubber and bread lamps. - Brands such as Samsung ran emotional, experiential shows April 20–26 under themes like 'Design Is an Act of Love,' emphasizing storytelling alongside objects. (architecturaldigest.com) (news.samsung.com)