Lester defines GEO; axy pushes structure

- Creators this week tried to pin down GEO: Lester van Houwelingen called GEO ‘AI‑cited content’ while axy.digital urged structured footprints for retrieval. (x.com) (x.com) - Badal Khatri contrasted GEO (answer extraction) with SEO (link referrals), arguing publishers must format content for AI answers. (x.com) - The trio of posts underscores a shift toward answer‑first local discovery that affects maps, listings, and geospatial snippets. (x.com) (x.com)