Guardforce AI Extends Partnership with Sportswear Brand

This partnership will see Guardforce AI's technology implemented in five more of the brand's Thai locations in 2026, with an additional installation planned for 2027. This builds on a previous deployment of similar solutions at two stores and the installation of AI camera systems in 13 other locations in 2025. The core of Guardforce's smart retail solution is a combination of AI-powered CCTV surveillance analytics and RFID-based inventory management systems. This technology aims to boost operational efficiency by enabling more effective monitoring of customers, products, and the overall store environment than what is possible with traditional retail systems. The sportswear brand is incorporating this technology as a key component of its nationwide store renovation strategy in Thailand. The stated goals are to enhance store security, decrease theft, significantly reduce inventory inaccuracies, and cut down on manual labor time and errors. Beyond security and inventory, the system is designed to optimize store layouts to maximize sales and accurately correlate foot traffic with sales performance. It also provides performance metrics that can be used to benchmark stores against one another. This deal is part of Guardforce AI's broader strategy to expand its tech-enabled services, which already includes a significant presence in secured logistics for retail and banking clients in Thailand. The company sees the potential for these smart solutions to be deployed across many of the 5,000 retail stores it currently serves through its established logistics business. Financially, Guardforce AI reported a 3.6% increase in revenue to $18.2 million for the first half of 2025. In a move signaling confidence in its business direction, the company's board recently authorized a share repurchase program of up to $5 million.