Screenless Fitbit teased
Google is prepping a screenless Fitbit band aimed at the Whoop market, and it reportedly includes an AI health coach powered by Gemini — Steph Curry teased the device on Instagram. (techradar.com) Competitors like Polar and Amazfit are already leaning into the screenless, always‑on tracking trend. (digitaltrends.com) (tomsguide.com)
Bloomberg reports Google is developing a new Fitbit band and expects to launch it later this year. (bloomberg.com) Public images circulating online show the device built around a fabric strap with a light‑gray central module, orange side accents and a visible clasp. (9to5google.com) Fitbit Premium is currently priced at $9.99 per month or $79.99 per year, and many Fitbit purchases include a complimentary six‑month Premium trial. (tomsguide.com) Major outlets say Google appears likely to offer basic tracking with the band while gating advanced analytics and coaching behind a subscription layer. (bloomberg.com) Market entrants already selling similarly minimalist trackers include Polar’s Loop, a $199 strap marketed without a subscription, and Amazfit’s Helio Strap, which has been sold at roughly $99 with most core features available without an ongoing fee. (pcmag.com) Fitbit’s last device without a display was the Flex 2 in 2016, marking roughly a decade since the brand shipped a band in this form factor. (9to5google.com)
