Nude Miami grocery video: $24 strawberries

X posts on May 25 pushed Miami grocery startup Nude Miami into a broader online debate after a video from user @BlackIntifada showed a suited door attendant and produce and meat prices that drew immediate attention. The clip highlighted strawberries priced at $24 and ground beef at $14, according to the post and screenshots circulating on X. Replies and quote-posts quickly turned the store into a shorthand for luxury grocery culture in Miami, with users contrasting the prices with wider concerns about food access. The post referenced Nude Miami, a new Brickell organic grocer that has been described in pre-opening coverage as an Erewhon-style concept. ### Where is Nude Miami and what kind of store is it? Nude Miami says on its website that it is an “organic grocer & cafe” focused on groceries, prepared foods, smoothies, coffee, matcha and wellness products. Time Out Miami reported on May 12 that Nude Miami was preparing to open at 1100 Brickell Bay Drive in Brickell as a 4,720-square-foot store created by Charles Amine, Harry Miller and Sebastian Lezcano. The outlet said the founders pitched an “ingredient-first philosophy” and a product mix built around organic items, supplements, pantry staples and prepared foods. (nudemiami.com) The Miami New Times reported in November that the store’s first location would combine organic produce, grass-fed meats, dairy, snacks and a cafe, and said the business planned a pay-by-the-pound hot bar. AOL, citing reporting from the Miami Herald, separately described the concept in January as a “boutique organic grocer and cafe,” not a conventional supermarket. (timeout.com) ### What exactly in the video drew the reaction? The May 25 X post by @BlackIntifada, as described in the social briefing provided for this story, showed a video of Nude Miami with a bouncer and item prices including $24 strawberries and $14 ground beef. The post drew hundreds of replies within 24 hours, according to that briefing. Those details matched the store’s public positioning as a high-end wellness-focused grocer rather than a mass-market chain. (miaminewtimes.com) Prior coverage from Time Out Miami and the Miami New Times compared the concept to Los Angeles luxury grocer Erewhon and emphasized curated brands, seed-oil-free prepared foods and premium sourcing standards. ### Is there wider context behind the food-access argument on X? USDA’s latest household food security report said 13.7% of U.S. households were food insecure at some point in 2024. The agency said 86.3% of households were food secure throughout the year, while the remainder faced at least some difficulty accessing enough food for an active, healthy life. (miaminewtimes.com) Feeding Florida says its statewide network supports more than 2,400 community-based partner agencies and works to feed 2.9 million hungry Floridians across the state’s 67 counties. That broader backdrop helps explain why a short grocery-store video could move quickly from novelty to argument on social platforms. ### Has Nude Miami said how it wants to position itself? (ers.usda.gov) Sebastian Lezcano, identified by AOL’s January report as a co-founder and chief financial officer, said the store would be “highly selective and uncompromising” on ingredients and preparation. Olivia Empson, a company spokeswoman cited in the same report, said Nude Miami was “more like a boutique organic grocer and cafe.” (feedingflorida.org) The company’s website and pre-opening coverage point in the same direction: a small-format Brickell store built around organic groceries, prepared foods and wellness branding, not broad weekly-price competition with chains such as Publix or Whole Foods. Whole Foods’ Downtown Miami page, for example, currently lists routine weekly promotions and commodity-style produce pricing in a conventional supermarket format. (aol.com) ### What comes next if readers want to track this story? Nude Miami’s website remains live, and the company has continued promoting its Brickell launch and product mix through its own channels. The next verifiable step is whether Nude Miami or its founders publicly address the May 25 video and the prices shown in it, or whether additional footage from the Brickell store clarifies how those items were labeled and sold. (nudemiami.com) (wholefoodsmarket.com)