Huel launches Vanilla Matcha shake

Huel added a Vanilla Matcha flavor to its Lite ready-to-drink range on May 12, according to a post on the company’s community forum and its UK product page. The company described the bottle as “a smoother, sweeter take on matcha” and positioned it as a lower-calorie version of its nutritionally complete meal shakes. The product page lists 190 calories, 25 grams of plant-based protein, 6 grams of fibre and 26 vitamins and minerals per bottle. Huel also says the drink contains natural caffeine from green tea. ### When did Huel actually launch the new flavor? May 12, 2026 is the clearest verified launch date in Huel’s own materials. A post by Mark_Huel on the company’s discussion forum said, “we’re launching new flavours,” starting with Vanilla Matcha in the Lite line-up. The same post linked directly to the product page and said more releases would follow in the coming weeks. (discuss.huel.com) The preliminary note tied the launch to a May 15 social post on X, but Huel’s own forum post predates that by three days. Based on the company’s published materials, the product was already live by May 12. ### What exactly is in the Vanilla Matcha bottle? Huel’s UK product page says Vanilla Matcha Lite is a ready-to-drink meal with 190 calories per bottle. (discuss.huel.com) The same page lists 25 grams of plant-based protein and describes the flavor as a blend of creamy vanilla and earthy matcha. The forum announcement adds 6 grams of fibre, 26 vitamins and minerals, and natural caffeine from green tea. (discuss.huel.com) Those details match Huel’s broader positioning of the Lite line as a lighter, lower-calorie option within its ready-to-drink range. ### How is this different from Huel’s regular ready-to-drink shakes? Huel’s standard ready-to-drink Vanilla product on the UK site is listed at 400 kilocalories per 500ml bottle with 20 to 22 grams of plant-based protein and 26 essential vitamins and minerals. (uk.huel.com) By contrast, Vanilla Matcha Lite is listed at 190 calories with 25 grams of protein. (discuss.huel.com) The comparison shows Huel is extending matcha into a lower-calorie format rather than its main ready-to-drink line. Huel has also introduced other matcha products this year, including a Vanilla Matcha Diet powder and a Black Edition Matcha Latte referenced on its forum pages. ### Where is it being sold, and for how much? Huel’s UK product page lists Vanilla Matcha Lite at £39 for a 12-bottle subscription box, or £43.50 as a one-time purchase. (uk.huel.com) The page also says the per-bottle subscription price is £3.25. The same page says orders containing Vanilla Matcha Lite were facing a one-to-two working day delay because of demand. (uk.huel.com) Huel lists free delivery in the UK for orders above £45 and says customers can track shipments through their Huel account or the DPD app. ### What about the matcha recipe and social chatter? The user-provided context included an iced matcha latte recipe and a post from one X user describing a shift from “matcha hater to matcha lover.” Those social posts could not be independently verified through searchable results, and they do not appear in Huel’s own launch materials. (uk.huel.com) The verified launch details come from Huel’s forum post and product page. Huel’s forum announcement said customers should “keep your eyes peeled for more to drop in the coming weeks.” As of May 16, 2026, the Vanilla Matcha Lite product page remained live on Huel’s UK site at £39 for 12 bottles on subscription, with delivery timing and order-tracking details posted alongside the listing. (discuss.huel.com)