Equifax Appoints New President for US Information Solutions
Equifax has named David Smith as President of its U.S. Information Solutions (USIS) business unit, effective March 2, 2026. In his new role, Smith is tasked with driving the unit's growth following its cloud transformation. His focus will be on leveraging the company's EFX.AI platform and other proprietary technologies.
David Smith steps into the role following his tenure as Head of Consumer Lending at Truist, where he managed a $4 billion business encompassing real estate, unsecured personal lending, and indirect lending. At Truist, he spearheaded the integration of multiple businesses to form the Consumer Lending division and drove improvements in the use of AI scoring models and data aggregation to enhance underwriter productivity. His background includes over 25 years in lending and credit, with a significant 13-year period at Citi, where he held several leadership positions in mortgage and retail banking, culminating in the role of CEO and President of CitiMortgage. This extensive experience in financial services is a key asset for Equifax's U.S. Information Solutions (USIS) division. The USIS unit at Equifax is the company's largest and provides data, analytics, and technology to businesses. Smith's appointment comes after a period of leadership changes, with Todd Horvath taking the role in March 2023, who followed Sid Singh, appointed in 2019. Smith's focus on leveraging the EFX.AI platform is part of a broader, multi-year, roughly $3 billion investment by Equifax in its cloud-native transformation. This transformation has been a massive undertaking, involving the migration of 37,000 customers and the decommissioning of 7 data centers to create a more agile and secure infrastructure. The EFX.AI platform is designed to provide explainable and transparent AI-driven insights for decision-making, a crucial aspect for regulated industries like insurance. It leverages Equifax's proprietary "data fabric" which unifies over 100 siloed data sources to deliver multi-data risk modeling and identity resolution. For the insurance sector, Smith's leadership will likely translate into an increased focus on AI-powered solutions for underwriting and claims processing. His experience in improving underwriter productivity at Truist aligns with the insurance industry's need for more efficient risk assessment. Equifax has been actively launching new products powered by its cloud and AI capabilities, such as the Optimal Path interactive credit score planner. This signals a strategic push to create more dynamic and personalized data solutions, a trend that could influence the development of new products for the insurance market. The move to a single, cloud-based data fabric allows Equifax to innovate and deploy new products faster, moving from months-long projects to resolutions in days or weeks. This agility could be a significant factor in how Equifax serves the evolving data needs of insurance carriers and InsurTech companies.
