SoFi launches HELOC offering

SoFi has started offering a home equity line of credit, adding a new way for customers to borrow against the value built up in their homes. (investors.sofi.com) The company said on April 22 that the product is rolling out through a fully digital, end-to-end process inside the SoFi app and platform. SoFi also said it is expanding its network of local loan officers across the country. (investors.sofi.com) A home equity line of credit, or HELOC, works more like a credit card than a traditional mortgage: borrowers can draw money up to a set limit, repay it, and borrow again. SoFi already offered home equity loans, which pay out a lump sum, and now it is adding the revolving-credit version. (investors.sofi.com) SoFi paired the launch with a new Real Estate Advisory Council made up of more than 50 agents from major brokerages and markets across the country. The company named Andrew Jevin of Compass, Kourtney Pulitzer of Sotheby’s, and Katie Day of Real Broker among the participants. (investors.sofi.com) The move extends SoFi’s push to keep more of the home-buying and homeownership process inside one platform. In the same announcement, SoFi said members can already use its platform for mortgages, jumbo loans up to $3 million, Federal Housing Administration and Veterans Affairs loans, refinancing, and home equity loans. (investors.sofi.com) SoFi’s home-lending business has been growing fast even with higher mortgage rates. The company said home loan originations nearly doubled in 2025, and its fourth-quarter shareholder materials said full-year home loan originations reached more than $1.1 billion in the quarter and $3.4 billion for the year, a record for the company. (investors.sofi.com 1) (investors.sofi.com 2) In its January 30, 2026 earnings release, SoFi said it finished 2025 with 13.7 million members, 20.2 million products, and more than $1 billion in fourth-quarter revenue for the first time. Those figures help explain why the company is adding more lending products instead of narrowing its focus. (s27.q4cdn.com) The timing also lines up with a housing market where many owners are staying put. SoFi said nearly three-quarters of homeowners plan to remain in their homes over the next two years, a setup that can make home-equity borrowing more attractive for renovations or large expenses than selling and moving. (investors.sofi.com) For SoFi, the bet is that a customer who comes in for a mortgage or refinance might also stay for equity borrowing, banking, and investing. The new HELOC gives the company one more way to turn homeownership into a longer customer relationship. (investors.sofi.com)