Hailey Bieber’s vintage Dior moment

Hailey Bieber’s Coachella stop turned into a fashion story when she hosted a Rhode pop-up in a late-1990s Christian Dior slip dress that Vogue amplified on April 13. (vogue.com) The look appeared at Rhode World, the brand’s pop-up at the festival in Indio, California, during Coachella weekend one. Vogue identified the dress as a vintage Christian Dior slip from the 1998 runway under John Galliano. (vogue.com) Marie Claire reported that the dress was sourced from Tab Vintage, styled by Dani Michelle, and originally shown with a long-sleeve orange layer on Dior’s Fall/Winter 1998-99 runway. The outlet also identified Jaime King as one of the runway models who wore the collection on March 1, 1998. (marieclaire.com) The timing was tied to business as much as celebrity style. Rhode used the Coachella activation to roll out Rhode x The Biebers, a limited collaboration scheduled to launch online on April 13, with Banana Peel Eye Prep set to reach Sephora on April 21. (rhodeskin.com, lofficielusa.com) That put Bieber’s outfit inside a larger Rhode expansion. E.l.f. Beauty said on May 28, 2025, that it had signed a definitive agreement to acquire Rhode in a $1 billion deal, and Rhode said on September 4, 2025, that Sephora would carry the line across the United States and Canada. (investor.elfbeauty.com, investor.elfbeauty.com) Coachella has become a regular stage for those brand plays. Fashionista reported that fashion and beauty companies are still pouring money into festival activations in 2026, a decade after influencer-focused pop-ups became central to the event’s commercial appeal. (fashionista.com) Bieber’s dress also fit the current resale logic of celebrity fashion: a recognizable archive label, a runway backstory, and enough scarcity to travel fast across social feeds. Marie Claire reported that similar late-1990s Dior pieces regularly sell for thousands of dollars on resale sites. (marieclaire.com) By April 13, the image had moved beyond a festival outfit and into a familiar celebrity-brand formula: one appearance, one archival dress, and one product launch timed to the same scroll. (vogue.com, rhodeskin.com)