Seoul’s compact shopping route
A trending Seoul shop route maps DDP for DIY pen workshops, Hongdae’s Olive Young and Ancci beauty brushes, Gentle Monster in Dosan/Apgujeong, plus pop‑ups in Seongsu and Hannam. (x.com) The video frames this as a short, style‑forward loop for beauty tools, indie eyewear and limited‑run pop‑ups. (x.com)
DDP is hosting a citywide design and culture slate this spring including the BtheB beauty curation “Beauty For All” running Feb. 28–Jun. 7, 2026 inside the plaza’s exhibition spaces. (ddp.or.kr) Monami has run hands‑on “DIY pen” activations at DDP in past concept-store tie‑ins and sells a DIY 153 pen kit that’s been used in on‑site make‑your‑own pen events. (korea.net) Olive Young’s “Hongdae Town” flagship formally opened April 26, 2024 as a multi‑floor, Gen‑Z–focused concept store and its Hongdae locations commonly operate roughly 10:00–23:00 with self‑checkout and collaboration pop‑up zones. (newsroom.cj.net) Ancci Brush—widely known in Korea as the “Seohyun Station Brush”—originated from a small kiosk sales model and now maintains a Hongdae storefront after celebrity‑driven surges in attention following a reported visit by Zendaya in February 2024. (anccibrush.com) Gentle Monster’s Haus Dosan in the Dosan/Apgujeong area functions as a multi‑floor concept space (Gentle Monster floors, rotating exhibits, and a B1 café) and sits near Dosan Park as the brand’s experiential flagship. (english.visitseoul.net) Seongsu‑dong has become Seoul’s pop‑up hub in 2026, with guides reporting the neighborhood running in‑rotation programs that total “over 200” temporary brand spaces this year. (koreaexperience.com) Hannam’s curated retail venues—such as Square Hannam and Seoul Fashion Hub pop‑up programs—are being used as controlled pop‑up sites for designer launches and government‑backed fashion showcases through late 2025–2026. (locations.musinsa.com)
