SEMA adds powersports
SEMA announced a new dedicated Powersports / SxS / Lifestyle section for its expanded 2026 show — the move aims to unite the off‑road, overland and adventure aftermarket when the show runs Nov. 3–6 in Las Vegas (12voltnews.com). The change signals growing industry focus on adventure rigs, side‑by‑sides and overland gear for the aftermarket crowd (12voltnews.com).
SEMA said the new Powersports / SxS / Lifestyle section will be anchored in the West Hall and deliberately placed to use adjacent LVCC parking lots for dynamic outdoor activations and vehicle demonstrations. (sema.org) The association plans to reconfigure the show floor to group Trucks, Off‑Road and Powersports together and will spotlight categories that include motorcycles, dirt bikes, side‑by‑sides, trailers and related adventure‑lifestyle gear. (sema.org) SEMA cited internal research showing a high crossover of ownership among enthusiasts—many attendees own combinations of modified trucks, SUVs and recreational powersports vehicles—and framed the launch as a response to that market data. (sema.org) SEMA’s Powersports page describes the pavilion as covering 2‑ and 4‑wheel, street, EV and lifestyle segments and pitches the footprint as “high‑traffic” with built‑in exposure to media and content creators. (semashow.com) Manufacturers have begun publicly backing the move, with KYT Americas CEO TJ Jira saying the new section is an opportunity to elevate powersports visibility at SEMA. (sema.org) For scale, SEMA noted its recent shows routinely draw industry‑leading crowds—the 2024 SEMA Show hosted more than 2,400 exhibiting brands and attracted over 160,000 attendees—underscoring the commercial reach available to powersports exhibitors in the new pavilion. (sema.org)
