Hisense showcases AI to simplify home routines

Hisense used IFA 2026 in Berlin to present a version of artificial intelligence pitched less as a spectacle than as household infrastructure. In a September 6 release, the company said visitors could experience how its “AI Companion” setup makes everyday home routines “simpler and more intuitive.” The Berlin showcase sat under Hisense’s “Innovating a Brighter Life” theme and centered on the company’s ConnectLife platform. Hisense said the AI Companion Suite connected intelligence across the kitchen, laundry and living spaces, extending a broader “Companion Living” concept it introduced at IFA on September 3. (prnewswire.com) IFA Berlin’s event listing described the pitch in similar terms. The trade show said Hisense was bringing intelligence “closer to everyday life,” connecting TVs and home appliances through what it called a more intuitive and effortless ecosystem. ### What exactly did Hisense put on show in Berlin? Hisense said the AI Companion Suite was powered by ConnectLife, its smart-home platform, and was designed to coordinate devices across common domestic tasks. (prnewswire.com) The company’s September 6 release framed the demonstration around routines rather than standalone gadgets, with examples spanning cooking, laundry and living-room use. (ifa-berlin.com) The earlier September 3 “Companion Living” release broadened that framing. Hisense said the concept involved interconnecting televisions and home appliances so the system could recognize individual needs and simplify tasks tied to cooking, laundry care, indoor climate control and energy management. ### Why was the message about ease of use instead of a long spec sheet? (prnewswire.com) Hisense’s separate IFA product release on September 4 emphasized “true-to-life color, eye comfort and immersive entertainment” rather than raw technical claims alone. The company said its display, laser and audio lineup was being shown as part of a more enjoyable home entertainment experience. (prnewswire.com) TÜV Rheinland appeared alongside Hisense in that announcement. The release said the two companies marked certifications at a joint IFA event attended by Henk Pieters, Hisense Europe’s senior vice president of sales and marketing, reinforcing the company’s focus on viewing comfort as a selling point. (prnewswire.com) ### How does this fit Hisense’s broader IFA strategy? IFA Berlin’s exhibitor page said Hisense came into the show with scale in televisions as part of its pitch to visitors and trade partners. The page cited Omdia data showing Hisense ranked No. 2 worldwide in total TV shipment volume from 2022 through 2024 and No. 1 globally in the 100-inch-and-over segment in 2023 and 2024. (prnewswire.com) The company used that position to connect home entertainment and home appliances inside one message. Hisense’s IFA press-conference page said the AI ecosystem linked TVs and appliances, while the AI Companion Suite pushed personalization and interaction further. ### What is the practical read-across for housing and facilities buyers? Hisense’s language at IFA focused on systems that “listen,” respond and reduce effort in daily routines, according to its releases and the IFA event description. (ifa-berlin.com) That kind of framing matters for buyers who care more about resident use and support load than about marketing features. (ifa-berlin.com) For procurement teams in student housing, hotels or multifamily buildings, the relevant question is whether connected devices cut friction at check-in, in-room use and maintenance handoffs. Hisense did not publish support-ticket data in the materials reviewed, but its IFA messaging consistently presented AI as a way to simplify routine use across shared living spaces. (prnewswire.com) ### Where does Hisense go from here? Hisense’s IFA 2026 materials point readers to the Berlin trade show floor and to the company’s ConnectLife-led ecosystem as the next place to watch product rollout. The company’s September 3 and September 6 releases, along with the IFA program page, identify the AI Companion Suite and Companion Living platform as the named initiatives now on display. (prnewswire.com)