Burger King launches three summer items

Burger King began selling three limited-time summer items in the United States on June 2, adding a new jalapeño-topped Whopper, an orange-and-cream frozen drink and a cookie-based dessert, the company said. The chain said the lineup includes the Loaded Jalapeño Whopper, Orange Dreamsicle Freezee and Firecracker Cookie Pie, with the products positioned as seasonal offerings for summer. (news.bk.com) QSR Magazine and Men’s Journal separately reported the same three-item launch this week. The June 2 rollout gives Burger King a summer menu built around one savory item and two sweets. Burger King said the burger comes through its “Whopper By You” platform, which the company described as a guest-inspired concept. (burgerking.co.uk) Men’s Journal reported the seasonal launch also coincides with the return of two fan-favorite items, though Burger King’s press release centered on the three new products. ### What exactly is in the new Whopper? Burger King said the Loaded Jalapeño Whopper uses a 4.4-ounce flame-grilled beef patty topped with crispy jalapeños, pickled jalapeños, creamy jalapeño sauce, lettuce, tomatoes and American cheese. (news.bk.com) The company said the sandwich is meant to deliver “the spicy kick Guests have been asking for.” QSR Magazine’s account matched that description and identified it as the latest “Whopper By You” creation. Fast Food Post, a trade-style food site, reported the sandwich is also available in Impossible and Jr. versions, with suggested prices of $7.99 and $3.99, respectively. Burger King’s own June 2 release did not list national pricing in the material reviewed. (news.bk.com) ### What are the two dessert-style additions? Burger King said the Orange Dreamsicle Freezee is an orange-flavored frozen drink topped with orange cream-flavored cold foam and orange cream-flavored crumble. The company paired that with the Firecracker Cookie Pie, which it described as a chilled dessert with soft cream on a sugar-cookie crust and red, white and blue star-shaped sprinkles. (news.bk.com) Yahoo and other pickup reports said the pie arrives in America250-themed packaging, tying the item to the broader U.S. semiquincentennial marketing cycle. Burger King’s release described the pie as part of its summer menu but did not elaborate on any broader campaign in the excerpt reviewed. (fastfoodpost.com) ### When did the items reach restaurants? Burger King said the three products hit U.S. restaurants starting June 2. QSR Magazine reported the expansion of the chain’s summer lineup on June 3, and Men’s Journal said the new menu was available nationwide in the U.S. as of June 4. (news.bk.com) MSN pickup coverage, citing the launch, also said the menu is available nationwide in the United States. Burger King’s newsroom page lists the summer-menu announcement as its lead release and says the items are now in restaurants. (yahoo.com) ### Is there a separate Burger King UK launch tied to Pringles? Burger King UK is separately promoting a Pringles collaboration in Britain. Reporting in the U.K. market said Burger King UK and Pringles will launch Sour Cream & Onion Chicken Fries nationwide on June 9 as a limited-time item. Burger King UK’s public menu pages show the chain’s broader chicken-fries lineup, though the June 9 collaboration timing was reported in media coverage rather than in the menu pages reviewed. (news.bk.com) June 9 is the next dated milestone tied to the broader Burger King summer menu cycle. In the United States, Burger King said the Loaded Jalapeño Whopper, Orange Dreamsicle Freezee and Firecracker Cookie Pie began reaching restaurants on June 2, while the U.K. (msn.com) Pringles-linked Chicken Fries launch is scheduled for the following week. (news.bk.com) (burgerking.co.uk)