McKinney Agency Adds Consumer PR Practice
Full-service creative agency McKinney announced the launch of a new consumer public relations practice on February 23. The new division will be led by Jae Siercks, a former Senior Vice President at Weber Shandwick. The move is intended to enhance the agency's integrated marketing communications offerings for its clients.
- McKinney is owned by Cheil Worldwide, a South Korea-based marketing communications network with 53 offices in 44 countries. This relationship provides McKinney with global resources while it operates as an independent agency within the network. - The agency's client roster includes major brands such as Popeyes, Little Caesars, Samsung, Blue Diamond Growers, and Sherwin-Williams. - Jae Siercks, the new Executive Director of Consumer PR, previously worked on integrated campaigns for clients like General Motors and ALDI during her decade at Weber Shandwick. Before that, she was at Ogilvy PR for nearly six years. - This move reflects a broader industry trend of clients seeking to consolidate agency partnerships to ensure a consistent brand narrative across paid, earned, and owned media channels. - McKinney was named one of Ad Age's A-List Agency Standouts in 2024, a recognition of its creativity, business results, and workplace culture. The agency also reported 70% growth and a workforce where 35% of employees identify as people of color. - The creation of a PR practice is part of McKinney's ongoing evolution to meet modern client needs in a fragmented media landscape where earning attention is increasingly difficult.
