Lucas launches Medina de Rioseco beers

Lucas, an 18-year-old in Medina de Rioseco, has launched a new beer brand in the Valladolid town, according to a May 13 report by El Español. The report said he began the project in January 2026 and has been offering samples since Semana Santa. Lucas told the publication he plans to add a 0.0 tostada and a lemon beer to the range. The first commercial sales are intended for Medina de Rioseco, the report said. ### How young is the founder, and where is he starting? Lucas is 18 and is beginning the business in Medina de Rioseco, according to El Español. The town is in the province of Valladolid, in Spain's Castilla y León region. Medina de Rioseco had 4,617 inhabitants in 2025, according to the population figure shown in the municipality's Wikipedia entry, which cites Spain's national statistics institute. The local setting matters because El Español said Lucas plans to market the beer first in his own town rather than through a wider regional rollout. (elespanol.com) ### When did the beer project begin? January 2026 was the starting point for the venture, El Español reported. The article said Lucas moved from the idea stage into production and began showing the product publicly during Semana Santa, the Easter week period that draws visitors to Medina de Rioseco each year. (es.wikipedia.org) Semana Santa is a major event in Medina de Rioseco, with the town's official tourism material describing it as a longstanding local tradition and publishing a dedicated 2026 program. That timing gave Lucas an early window to offer samples while foot traffic in the town was elevated. That link between the festival and the sampling period is an inference based on the dates reported by El Español and the official Semana Santa schedule. (elespanol.com) ### What beers did Lucas say he will release? Lucas told El Español he will debut a 0.0 tostada and a lemon beer. The report presented those as the next named products tied to the new brand. A 0.0 tostada is a recognizable category in Spain's beer market, where larger brewers already sell alcohol-free toasted-malt beers. (elespanol.com) That does not describe Lucas's recipe or positioning, which were not detailed in the report, but it places the product name in a category Spanish consumers would likely recognize. ### Has he started selling, or only sampling? Semana Santa was the point from which Lucas began offering samples, El Español said. The report did not say he had already established broad retail distribution or named outside stockists. (estrelladelevante.es) Commercial sales are still framed as the next step in Medina de Rioseco. That suggests the project is moving from trial tastings toward regular local availability, though El Español did not publish a launch date, price or list of bars or shops. (elespanol.com) ### Why does Medina de Rioseco matter in this story? Medina de Rioseco is the center of the launch because Lucas plans to sell there first, according to El Español. The municipality's own website presents the town as a heritage destination with a strong identity tied to its historic center and religious celebrations. (elespanol.com) Local food-and-drink businesses already operate in the town, including bars and cervecerías, but the available reporting on Lucas describes a new hometown brand rather than an expansion by an existing operator. No company registry details, production volume or brewing partner were identified in the sources reviewed. (elespanol.com) ### What comes next for the brand? May 13, 2026 is the date on which El Español published the report that put the launch into public view. The next disclosed milestone is commercial sale in Medina de Rioseco, along with the planned introduction of the 0.0 tostada and lemon beer that Lucas described to the newspaper. (es.restaurantguru.com) El Español did not publish a timetable for those releases, and no separate official website or social media account for the brand was identified in the reporting reviewed here. For now, the clearest next step remains local sales in Medina de Rioseco under Lucas's new label. (elespanol.com)