Steak ’n Shake goes 100% grass‑fed

Steak ’n Shake says every Steakburger will be made with 100% grass-fed, grass-finished beef starting June 1. (foxbusiness.com) (aol.com) The change was outlined by Michael Boes, the chain’s new Chief MAHA Officer, in interviews published April 24 after Steak ’n Shake created the role on April 21. (usatoday.com) (foxbusiness.com) Boes said the beef switch will be nationwide by June 1, and reports describing the plan said the burgers will be both grass-fed and grass-finished. (foxbusiness.com) (aol.com) The burger change follows two other menu moves Steak ’n Shake has promoted this year: fries cooked in beef tallow by March 1 and the removal of microwaves from restaurants by April. (foxbusiness.com) (usatoday.com) Steak ’n Shake has framed all three changes as part of a push toward “healthy fast food” and alignment with the “Make America Healthy Again” movement associated with Health and Human Services Secretary Robert F. Kennedy Jr. (usatoday.com 1) (usatoday.com 2) The chain is pitching the upgrade without abandoning its low-price identity. Its careers page says Steak ’n Shake wants to “lead and dominate the premium burger and milkshake segment,” while its mission promises “the highest quality burgers and shakes” at “the lowest possible prices.” (steaknshake.com) That balancing act is central to the company’s brand. Steak ’n Shake’s website still describes the business as an American chain founded in 1934, built around the Steakburger, milkshakes and, now, beef tallow fries. (steaknshake.com 1) (steaknshake.com 2) Grass-fed beef is also a costlier input than commodity beef, which makes a chainwide rollout notable for a company that sells heavily on value. The Agriculture Department tracks a separate national grass-fed beef market, underscoring that it is a distinct supply category. (ams.usda.gov) What happens next is straightforward: Steak ’n Shake has set June 1 as the date when customers should start getting the new beef in every Steakburger. (foxbusiness.com)