Higgsfield launches Marketing Studio

Higgsfield has launched Marketing Studio, a new workflow that packages product imports, avatars and video generation into a single tool for ad creation. (higgsfield.ai) The product page says users can paste in a product link, pull in the item’s name, description and images automatically, and then generate ads in three styles: user-generated content, computer-generated imagery commercials and cinematic narrative spots. (higgsfield.ai) Higgsfield says Marketing Studio is powered by Seedance 2.0, its video model for multi-shot generation, native audio and image-guided prompts, and says the model is now available globally on the platform. (higgsfield.ai) That puts the launch in the middle of a broader push by artificial intelligence video companies to move from single clips to full campaign workflows. Higgsfield’s own materials now pitch the platform as infrastructure for creators, agencies and filmmakers producing video and images at scale. (higgsfield.ai) The company had already been moving in this direction. In September 2025, Higgsfield introduced Ads 2.0 with automated product placement and preset ad formats, including new autonomous sensory meridian response styles built from product images. (higgsfield.ai) Marketing Studio extends that earlier ad tool by adding a fuller front end for campaign assembly. Higgsfield says the new workspace includes more than 40 ready-made avatars, an option to generate custom avatars from text prompts, and support for up to five product images when building from scratch. (higgsfield.ai) The sales pitch is speed and consolidation. Higgsfield says users can generate “every video ad format in one place,” from phone-shot style social clips to polished computer-generated imagery, rather than stitching together separate image, script, casting and editing tools. (higgsfield.ai) The launch is also tied to a discount push. Higgsfield’s live product pages advertise up to 70 percent off, seven days of unlimited Seedance 2.0 access, and free generations for new users testing the system. (higgsfield.ai; higgsfield.ai) Higgsfield says it has grown quickly, with one page citing more than 18 million users and another trust page saying the platform has more than 20 million creators and 50 million videos created. Those figures are company claims, but they show why Higgsfield is now packaging its tools around marketing teams as well as individual creators. (higgsfield.ai; higgsfield.ai) For brands and agencies, the immediate test is whether one prompt-driven workspace can reliably produce the repetitive formats social advertising demands. Higgsfield is betting that product import, reusable avatars and Seedance 2.0 are enough to make that pitch stick. (higgsfield.ai; higgsfield.ai)