Laufey’s new video premieres April 13
FilmUpdates flagged that Hudson Williams will appear in Laufey’s “Madwoman” music video, which is set to premiere on April 13 — a neat crossover that could shape how the single is discussed at release. A casting-backed video premiere like this often boosts streaming and press attention, so expect short-form clips and music‑video writeups right after the 13th premiere. (x.com)
Laufey’s next move is not just a song drop. Her YouTube trailer says the “Madwoman” music video premieres Monday, April 13, at 10 a.m. Eastern Standard Time, and it names a five-person cast: Laufey, Hudson Williams, Alysa Liu, Megan Skiendiel, and Lola Tung. (youtube.com) That cast list is why people noticed it so fast. FilmUpdates amplified Hudson Williams’s involvement on X, which pushed the video into the same conversation space where film casting news usually spreads. (x.com) “Madwoman” is already out as a song on Spotify, where it is listed as a 2026 Laufey release. The video is arriving after the audio, which gives fans a second release moment instead of asking one premiere to do all the work. (spotify.com) Laufey is not rolling this out in isolation. Her official YouTube description ties the video to “A Matter of Time: The Final Hour,” which it says is out now, so the clip also works as a fresh entry point into the expanded album campaign. (youtube.com) That album sits on top of a much bigger audience than Laufey had a few years ago. Her official YouTube channel shows 3.22 million subscribers, and her Spotify artist page shows 23.2 million monthly listeners. (youtube.com) (spotify.com) The release also lands after a busy album cycle. Apple Music says Laufey made “A Matter of Time” with longtime collaborator Spencer Stewart and new creative partner Aaron Dessner, and Spotify lists the standard album as a 14-track release from 2025. (music.apple.com) (spotify.com) The trailer matters because it tells viewers this is being framed as a character piece, not just a performance clip. In one short upload, Laufey’s team chose to advertise named actors and athletes before the full video even arrived, which usually means the visual is part of the song’s story, not background decoration. (youtube.com) Lola Tung brings a television audience from “The Summer I Turned Pretty,” and Alysa Liu brings a sports audience after her figure skating career, so the premiere is built to travel beyond Laufey’s core jazz-pop fan base. The trailer itself confirms both names in the cast, which is enough to set off fan edits and reposts before April 13. (youtube.com) By Monday morning, the real question will be what role Hudson Williams actually plays inside the story. The trailer confirms he is in the video, but not whether he is the romantic lead, the antagonist, or a brief cameo, which is exactly the kind of gap that keeps a premiere sticky for first-day views. (youtube.com) If you are trying to place this in Laufey’s catalog, her official site still highlights earlier visual singles like “Lover Girl” and “Silver Lining,” and now adds “Madwoman” to the post-album phase of the same era. April 13 gives this campaign one more focal point, with a fixed time, a recognizable cast, and a song that listeners already know. (laufeymusic.com) (youtube.com)
