Awake NY x Gap live
The Awake NY x Gap collection went live this weekend and is dominating streetwear chatter, with casual staples now available at Gap.com. (x.com) The drop is being hyped for its easy, wearable aesthetic — exactly the kind of comfort-focused streetwear fans are buying right now. (x.com)
The capsule officially launched on March 27, 2026, rolling out at 12:00 PM ET through Gap.com, select Gap stores and Awake NY’s flagship in New York. (sneakerbardetroit.com) (gap.com) Gap and Awake NY describe the drop as a 27-piece collection that includes adult and kids sizing. (gapinc.com) (prismnews.com) Retail pricing listed by retailers and the Awake NY storefront ranges from $18 for accessories up to $268 for the reversible plaid jacket. (prismnews.com) (awakenyclothing.com) Key pieces highlighted on the product pages include a Heavyweight Oversized Logo Zip Hoodie at $118, a Gap × Awake NY Relaxed Logo T‑Shirt at $48, an Icon Denim Jacket at $118, kids’ tees at $28, and polka‑dot socks at $18. (gap.com) (awakenyclothing.com) The campaign imagery was shot by Elissa Salas and HIDJI WORLD and features Angelo Baque alongside local New York creatives including members of Frenchette, Potluck Club co‑owner Cory NG, and artists from Planta Industrial. (gapinc.com) Gap CEO Mark Breitbard framed the partnership as a way to bring the brand’s heritage into contemporary culture, while Angelo Baque called the collaboration a “full‑circle” moment tied to his Queens upbringing in the 1990s. (gapinc.com) (hypebeast.com) Gap Inc. confirmed the collaboration will see international distribution beyond the U.S., including markets across the Middle East, Europe and Asia and availability on platforms like Zalando. (fashionnetwork.com)
