Locafy Deepens Reach with State Farm Agents

Locafy's Localizer platform is seeing continued commercial expansion within the U.S. insurance agent market, now counting 165 active State Farm agents across all 50 states. To support the growth, the company also acquired Growth Pro Agency and named a new COO.

Locafy's Localizer platform works by programmatically deploying optimized landing pages designed to capture high-intent local search traffic. The technology aims to improve ranking visibility on traditional search engines as well as emerging AI-driven search platforms. This expansion builds on previous momentum; in September 2025, Locafy announced the signing of 74 State Farm agencies in just eight days through a partnership with LoHi Digital. That initial push generated over $51,000 in monthly recurring revenue, equivalent to more than $613,000 in annual recurring revenue. To manage the growth, Locafy acquired Growth Pro Agency, a digital marketing firm focused on lead generation and local search marketing solutions. The firm's CEO, Jason Jackson, was appointed as Locafy's new Chief Operating Officer. Jackson's background is in applying AI-driven search optimization and automation for home-service businesses like roofing and HVAC contractors. His agency used Locafy's technology to achieve measurable results, including one case where a roofing client generated over $600,000 in revenue within five months due to improved local search visibility. The company's U.S. growth is heavily supported by a partner-led distribution strategy, with marketing and customer acquisition platforms like LoHi Digital driving adoption among independent agents. The focus on State Farm agents aligns with the insurer's core marketing strategy, which empowers its massive agent network to build a strong community presence. Enhancing their local digital visibility is a direct technological extension of the "good neighbor" branding they are known for.

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.