Salumeria Rosi Opens in East Village
Northern Italian restaurant and salumeria, Salumeria Rosi, has opened its second New York City location at 222 Avenue B. The new spot in the East Village, between East 13th and 14th streets, expands the brand's presence in the city.
The new Salumeria Rosi is the second New York City outpost for the Northern Italian restaurant, with the original having opened on the Upper West Side in 2008. The new location takes over the space previously occupied by The Roost, a coffee bar and cocktail lounge that closed in the spring of 2024. The restaurant's founder is chef Cesare Casella, a Tuscany native who earned his family's trattoria a Michelin star. Though Casella sold his stake in the restaurants in 2015, his culinary philosophy of simple, high-quality ingredients remains central to the Salumeria Rosi brand. Current owner Andrew Loscalzo designed the new East Village space himself, drawing inspiration from Milanese style and traditional Italian salumerias. The menu will feature standbys from the uptown location, including house-made pastas, imported cheeses, and a variety of salumi, alongside some East Village-specific additions. A key feature of the new location is a neighborhood café that opens at 8 a.m. daily. The café will serve coffee from Italian roaster Hausbrandt and a selection of breakfast pastries like cornetti and maritozzi before the full dining room opens for lunch and dinner. The menu will be centered on Northern Italian dishes, offering seasonal antipasti, fritti, and fresh pastas. In addition to the regular menu, nightly pasta specials will be available, and the restaurant will have a concise Italian wine list. The restaurant's name reflects its specialty in cured meats. Casella's own line of salumi, Casella's Salumi, is inspired by his childhood in Tuscany where he helped local butchers prepare prosciutto. This dedication to high-quality cured meats is a cornerstone of the Salumeria Rosi experience.
