OpenAI's $100 ChatGPT Pro
OpenAI introduced a new $100/month ChatGPT Pro tier that expands Codex coding limits and sits between its $20 Plus and $200 Pro plans. The move signals a shift toward finer pricing segmentation as model vendors try to capture 'serious individual' and small‑team buyers and monetise coding and workflow automation usage envelopes (cnbc.com) (venturebeat.com).
OpenAI used to jump from a $20 ChatGPT Plus plan to a $200 ChatGPT Pro plan. On April 9, it inserted a new $100 tier in the middle, aimed at people who hit coding limits but do not want the full $200 package. (openai.com) The new $100 plan is mostly a meter change, not a feature change. OpenAI says both Pro plans include the same core capabilities, and the difference is usage allowance. (openai.com) That allowance is tied to Codex, OpenAI’s coding agent inside ChatGPT. OpenAI says the $100 tier gives 5 times the Codex usage of Plus, while the $200 tier gives 20 times the usage of Plus. (openai.com) For a limited launch window through May 31, OpenAI says the $100 plan will get up to 10 times the Codex usage of Plus. The company describes the tier as built for “longer, high-effort Codex sessions” rather than casual prompting. (openai.com) Codex is where this pricing fight is happening. OpenAI’s March 5 release for GPT‑5.4 said the model was built for professional work and brought computer-use abilities to Codex, which turns the product from a chatbot into something closer to a junior software operator. (openai.com) That helps explain why OpenAI did not just cut the $200 plan. It kept the top tier in place and added a middle rung for people running heavier daily coding workflows, while leaving Plus at $20 for steadier use. (openai.com) The competitive target is Anthropic. CNBC reported that OpenAI framed the move as a response to the popularity of Claude Code, Anthropic’s coding product, which has become a serious draw for developers. (cnbc.com) The bigger shift is that model companies are no longer selling one premium subscription for everyone. They are carving users by workload, with lighter plans for everyday chat and midrange plans for people who want an artificial intelligence coworker running code for hours at a time. (venturebeat.com) OpenAI’s own pricing page now shows a ladder that starts with Free and paid individual plans, then moves into Business and Enterprise for teams. A $100 personal tier fits neatly between hobby use and company procurement, which is exactly where a lot of freelancers, founders, and small engineering teams sit. (openai.com) So the headline is not just that ChatGPT got a cheaper Pro option. It is that coding agents are becoming expensive enough, and useful enough, that OpenAI thinks a lot of people will pay triple-digit monthly prices for more turns at the wheel. (cnbc.com)
