AgentPass Rebrands to Paz.ai
AgentPass, an agentic commerce infrastructure startup, has rebranded as Paz.ai. The San Francisco-based company says the new name reflects its core mission: connecting e-commerce catalogs directly to AI shopping agents like ChatGPT and Google AI.
Paz.ai, formerly AgentPass, is backed by early-stage venture capital firms Cervin Ventures and Mayfield Fund. The San Francisco-based startup was founded in 2025 and currently has a team of seven employees. The company is led by CEO Dor Shany. He started the company to address a challenge that has emerged with the rise of conversational AI: retailers are largely invisible to AI shopping agents. Paz.ai provides the necessary infrastructure to connect retailers' product catalogs with AI shopping agents like ChatGPT, Google AI Mode, and Perplexity. The platform ingests existing product feeds from major e-commerce systems, including Shopify, Adobe Commerce, and Salesforce Commerce Cloud. The core of Paz.ai's technology is its ability to translate these product feeds into AI-native formats that are compatible with multiple protocols, such as OpenAI's ACP, Anthropic's MCP, and Google's UCP. This allows for key capabilities like AI visibility in agent responses, data optimization for how AI agents reason, and in-chat checkout functionalities. The rebranding and focus on agentic commerce come as the market is projected to experience explosive growth. An estimated 50 million shopping queries are already happening daily on ChatGPT alone. Major retailers such as Walmart and Etsy have started to see significant referral traffic from these AI agents.
