'Who Is The Giant' posters appear

Posters reading “WHO IS THE GIANT?” appeared in Los Angeles, New York and Atlanta on May 12 and May 13, according to reports from HotNewHipHop and Music Times. The posters carry a QR code that sends users to whoisthegiant.com, a live website that says “Who is Giant?” and asks visitors to submit an email address for updates. HotNewHipHop said images of the posters circulated on Tuesday, May 12, and linked the campaign to a burst of fan speculation around Kendrick Lamar. Music Times separately reported the same three-city rollout and said the posters had become a focus of online guessing about whether Lamar was involved. Neither report identified a company, artist or promoter behind the campaign. (hotnewhiphop.com) ### What do the posters actually say and where do they lead? The posters say “WHO IS THE GIANT?” and include a QR code, HotNewHipHop reported. The code leads to whoisthegiant.com, which currently displays a short message, a submission field and branding that reads “Giant.” Music Times reported that the website also features a 30-second video and an option to sign up for updates. (hotnewhiphop.com) HotNewHipHop described the site in similar terms, saying visitors are brought to a page with a short clip and a registration prompt. ### Why are fans connecting it to Kendrick Lamar? (hotnewhiphop.com) Kendrick Lamar’s name entered the discussion because the poster campaign arrived after several of his songs and videos were temporarily removed from major platforms, according to HotNewHipHop. The outlet said “GNX” and “Euphoria” briefly disappeared from Apple Music, while “Not Like Us” and “luther” were removed from YouTube before returning. (hotnewhiphop.com) HotNewHipHop said some users on X argued that the visuals on the “Who Is The Giant?” site resembled the style associated with pgLang, Lamar’s creative company. That connection remains speculative. The outlet also reported that other names floated by fans included Nas, Jay-Z and Tyler, the Creator. (hotnewhiphop.com) ### Is there any confirmed link to Kendrick Lamar or pgLang? No public confirmation was visible in the reporting reviewed by Reuters-style standards. HotNewHipHop said “we don't know the artist, and we don't know the genre,” while Music Times said there was “no clarity” around what the campaign means. The website itself does not identify an artist, label or company on its landing page excerpt available in search results. (hotnewhiphop.com) That leaves the current record at a narrower set of facts: posters appeared in three U.S. cities, they direct users to an active website, and the people sharing them online have not produced a verified attribution. ### Why is Drake’s “ICEMAN” release part of the conversation? HotNewHipHop tied the poster chatter to Drake’s upcoming album “ICEMAN,” which the outlet said is due on May 15. (hotnewhiphop.com) In a separate HotNewHipHop item, Joe Budden said on his podcast that Kendrick Lamar releasing music the same day would be “the funniest” possible move, while also saying he did not think it would actually happen. Those comments added another layer to the online discussion, but they did not establish ownership of the poster campaign. The only verified connection in the reporting is timing: the posters surfaced two days before the reported “ICEMAN” release date. ### What can be verified right now? Whoisthegiant.com is live as of May 14 and invites visitors to submit an email address, according to the site’s indexed text. (hotnewhiphop.com) HotNewHipHop and Music Times both reported sightings in Los Angeles, New York and Atlanta on May 12 and May 13. May 15 is the next concrete date in the story because HotNewHipHop reported that Drake’s “ICEMAN” is scheduled for release then. (hotnewhiphop.com) Until the people behind the posters identify themselves, the most direct place to watch for new information is whoisthegiant.com, which is collecting sign-ups for updates. (hotnewhiphop.com) (whoisthegiant.com)