Five bakeries launch West LA cookie crawl

- Santa Monica Mirror reported on May 15 that five women-owned West Los Angeles bakeries launched a three-day Cookie Crawl tied to National Chocolate Chip Day. (smmirror.com) - The event runs May 15-17 and includes Clementine, Fat + Flour, Lei’d Cookies, Petit Grain Boulangerie and The Very Best Cookie. (smmirror.com) - Customers can pick up tracking cards at participating shops and submit completed entries for five bakery raffles by Sunday. (smmirror.com)

Five women-owned bakeries across West Los Angeles are running a three-day “Cookie Crawl” from Friday, May 15, through Sunday, May 17, according to Santa Monica Mirror. The promotion is tied to National Chocolate Chip Day and sends customers across five bakery stops in Century City, Culver City, Santa Monica and West Los Angeles. (smmirror.com) Participating shops are Clementine, Fat + Flour, Lei’d Cookies, Petit Grain Boulangerie and The Very Best Cookie, the event listing said. The format is simple: buy cookies, collect stamps and turn in a completed card for a raffle entry. ### Which bakeries are taking part, and where are they? Santa Monica Mirror listed five participating businesses: Clementine at 1751 Ensley Avenue in Century City, Fat + Flour at 11739 W. (smmirror.com) Washington Boulevard in Culver City, Lei’d Cookies at 8588 Washington Boulevard in Culver City, Petit Grain Boulangerie at 1209 Wilshire Boulevard in Santa Monica, and The Very Best Cookie at 2625 South Robertson Boulevard in West Los Angeles. The crawl stretches across several Westside neighborhoods rather than a single commercial strip, making it part tasting promotion and part self-guided bakery route. Fat + Flour’s website separately confirms its Culver City address at 11739 W. Washington Blvd. Lei’d Cookies’ website lists its bakery at 8588 Washington Blvd. in Culver City. (smmirror.com) ### How does the Cookie Crawl work? Customers can visit any of the five locations during business hours to pick up an official tracking card, Santa Monica Mirror reported. Each cookie purchase earns a validation stamp, and completed cards can be submitted at a participant’s final stop to enter the raffle. The promotion runs for the full weekend, from May 15 through May 17. The setup turns the event into a multi-stop scavenger hunt built around individual purchases rather than a ticketed festival. (smmirror.com) Santa Monica Mirror did not list an admission fee in its report, and the article described participation through in-store cookie purchases and stamp collection. (fatandflourla.com) ### What do entrants get if they finish the route? Santa Monica Mirror said the five bakeries will select five winners in total, with each bakery drawing one name from the submitted entries. Each prize includes a dozen cookies from the drawing location plus gift cards that are valid at all five participating shops. That gives every bakery a role in both the route and the prize pool. (smmirror.com) The raffle structure also spreads the giveaway across the group instead of centering a single host bakery. Santa Monica Mirror described the prizes as contributions from all five participants. (smmirror.com) ### Who are two of the better-known participants? Fat + Flour describes itself as an award-winning Los Angeles pie shop and says its Culver City location sells pies, cookies, coffee and tea. The company’s website also identifies chef Nicole Rucker as James Beard-nominated. Lei’d Cookies says its Culver City bakery specializes in globally inspired cookie flavors and is currently promoting an Asian American and Pacific Islander Heritage Month lineup that includes halo-halo, Thai tea and black sesame matcha cookies. (smmirror.com) That menu gives the crawl a broader mix than a standard chocolate chip promotion, even though the event is pegged to National Chocolate Chip Day. ### Why is this showing up now? May 15 is National Chocolate Chip Day, and Santa Monica Mirror said the crawl was organized around that date. (smmirror.com) The article framed the event as a weekend promotion for cookie buyers on the Westside, with the participating bakeries collaborating on a shared card and raffle rather than running separate one-day specials. (fatandflourla.com) Westside bakeries have used similar collaborative formats before. Santa Monica Mirror reported in February on an “LA Bakery Walk” that linked multiple bakery stops across Santa Monica, Venice and the Westside, including Fat + Flour. (leidcookies.com) ### What happens next for anyone who wants to go? The Cookie Crawl continues through Sunday, May 17, and customers can start at any of the five participating bakeries by asking for a tracking card during business hours. Santa Monica Mirror said completed cards must be submitted at a participant’s final stop to enter the raffle for one of five prize packages. (smmirror.com 1) (smmirror.com 2)

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