Product of the Year Winners Named
The 2026 Product of the Year USA award winners have been announced, following a survey of 40,000 consumers. In the Bathroom Cleaning category, the Scrubbing Bubbles® Easy Clean product line was recognized for its innovation in making cleaning quicker and more effective.
- The Product of the Year award is the largest consumer-voted award for product innovation, established in France over 40 years ago and now operating in over 40 countries. - The 2026 winners were selected from 41 categories based on a national study of 40,000 American shoppers conducted by the global research firm Kantar. - For the 2026 awards, products eligible for entry must have been launched after January 1, 2024, and demonstrate innovation in areas such as function, design, packaging, or ingredients. - The Scrubbing Bubbles® brand is owned by SC Johnson, a family company that has been recognized for its workplace environment and commitment to sustainability. - In addition to Bathroom Cleaning, the 2026 Product of the Year USA awards recognized winners in diverse categories such as Baby Carrier (Tushbaby 2-in-1 Combo Carrier), Frozen Entree (Butterball Cook from Frozen Premium Whole Turkey), and Home Cleaning (LYSOL Brand New Day). - The Scrubbing Bubbles Easy Clean line was recognized for its fast-acting formulas that dissolve soap scum, hard water stains, and limescale with less scrubbing. - The parent company of Scrubbing Bubbles, SC Johnson, has a history of its products being recognized in previous Product of the Year awards, including a 2024 win for their STEM Flying Insect Light Trap in the Pest Control category. - Winning a Product of the Year award has been shown to be a powerful marketing tool, with studies indicating that consumers are more likely to try a product with the award's seal.
