Celtic unveils 60th anniversary kit

Celtic’s new home shirt is not just another summer kit launch. It is a commemorative one — built around the 60th anniversary of the Lisbon Lions, the team that won the European Cup in 1967. The club and adidas unveiled the 2026/27 home kit on Wednesday, May 6, and opened pre-orders immediately ahead of a full release on May 14. That timing matters because Celtic are not just selling next season’s strip here. They are selling one of the club’s biggest myths back to its own support. (celticfc.com) ### What did Celtic actually launch? Celtic launched the 2026/27 adidas home kit — the main shirt, shorts, and related versions for adults and kids. The club’s official announcement says the design was created to honor the Lisbon Lions and the side that brought the European Cup to Celtic Park. Pre-orders opened the same day as the reveal, with general release set for Thursday, May 14. (celticfc.com) ### Why the Lisbon Lions? Because 1967 is still the defining reference point in modern Celtic identity. The Lisbon Lions were the Celtic team that won the European Cup in Lisbon, and this kit is explicitly framed as a 60-year tribute to that season. That is why the messaging leans so hard on legacy, history, and “a club like no other” energy — the shirt is meant to feel ceremonial, not just current. (celticfc.com) ### What stands out on the shirt? The base is still classic Celtic — green-and-white hoops — but the key differentiator is the anniversary treatment. Store listings point to an official 60th-anniversary Celtic crest, and outside previews before launch had already flagged gold accents as the heri(celticfc.com) enough commemorative detail to signal that this one is for a milestone year. (de.store.celticfc.com) ### Why does that approach make sense? Because Celtic’s home shirt is one of those designs you do not radically reinvent without causing a fight. The hoops are the brand. So the smart version of a tribute kit is restraint — keep the shirt recognizably Celtic, then layer in the anniversary crest, gold touches, and retro framing. Basically, this is heritage merchandising done the safe way. (celticfc.com) ### What can fans buy right now? Pre-orders are already live through the official store, and the range appears to include sponsorless and long-sleeve shirt options as well as shorts and junior versions. Product pages also mention adidas CLIMACOOL fabric, which tells you this is being sold as a p(celticfc.com)e badge story and everyday buyers who just want the cleanest version of the shirt. (store.celticfc.com) ### Is this just about aesthetics? Not really. Modern football kits are retail events, and anniversary shirts are usually the easiest way to turn sentiment into demand. Celtic have effectively attached next season’s home strip to one of the most emotionally durable moments in the club’s history. That gives the shirt a bui(store.celticfc.com). (celticfc.com) ### Why are clubs leaning into this more? Because nostalgia sells — especially when the design language is already iconic. Supporters are more likely to treat an anniversary shirt like a keepsake, not just a uniform. The catch is that these launches only work if the club picks the right historical touchpoint. Celtic did. There is no bigger one than Lisbon. (celticfc.com) ### Bottom line This launch works because Celtic did not overcomplicate it. The club took its most sacred modern memory, wrapped it around its most recognizable shirt, and gave supporters a date — May 14 — to circle. For a football kit drop, that is basically the whole game. (celticfc.com)